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Five-star retail experiences from across the Mediterranean

Five-star retail experiences from across the Mediterranean

Sunny travels offer you the chance to explore new, more carefree versions of yourself – and your wardrobe. You might pick up a punchier fragrance, swap your classic watch for a bright-yellow waterproof Swatch chronograph or experiment with new patterns. But when you return home, these purchases often feel out of place. So you store them away, together with your memories of the trip.If that scenario feels familiar, it’s probably because, until recently, most resort destinations had little to offer beyond souvenir shops stocked with everyday necessities for forgetful travellers and mass-produced beachwear. Having made enough bad shopping decisions, today’s holidaymakers are seeking more meaningful items that are unique to the place that they’re visiting but will also enrich their lives when they get back home. Montesol Experimental, in the heart of Ibiza’s Old TownSelect swimwearHoteliers have spotted the opportunity and have started to put more effort into satisfying guests’ appetite for purchases on the road. Retail is no longer just an afterthought. Where once, even in the most luxurious establishments, hotel boutiques were usually confined to badly lit corners and run by third-party companies, many have now evolved into thoughtfully designed retail spaces employing in-house creative teams to curate one-of-a-kind fashion selections, home decor and locally produced beauty products. These boutiques have become an important part of the hospitality experience, helping to lure people in, just as the right restaurant atmosphere or a signature drink on a bar menu might.Here, Monocle speaks to the creative directors, buyers and entrepreneurs who have taken up residence in sunny locations around the world, upgrading hotel boutiques in places such as the Greek isle of Paros, Italy’s Porto Ercole and the Cayman Islands.1.Bohemian exhibitsMontesol ExperimentalIbiza, Spain The Montesol Experimental hotel opened in the heart of Ibiza’s Old Town last year in a building that dates back to the early 20th century. “When we had the opportunity to get the oldest hotel in Ibiza, a Unesco World Heritage site, we were thrilled,” says Pierre-Charles Cros, co-founder of the Experimental Group, which also owns the island’s much-loved Experimental Beach club. The building was renovated by Parisian designer Dorothée Meilichzon, who used pastel colours to capture Ibiza’s sunny, bohemian spirit.Ever-changing curationPit stop at Café MontesolAll that glittersBespoke selection of accessories and craft piecesSpecial attention was paid to the boutique, which you’ll find by the hotel’s entrance. Cros saw a chance to use the space as a window into the Montesol experience, providing a taste of the best that Ibiza has to offer. The challenge was in creating the most interesting space possible within the compact area. “We wanted to showcase a selection of items that changes several times throughout the season and features a wide range of local talent,” says Cros, pointing to the rows of colourful kaftans lining the limewash walls, leather bags by Spanish brand Malababa, handwoven jackets by Gypsy Truck and gold jewellery crafted in nearby workshops. “If you make it too practical, it stops being about presenting a curation and doesn’t really inspire anybody,” says Cros. “Building a strong hotel brand extends to retail. It’s yet another dimension of the service that you offer guests to ensure that they remember you after they have gone home.”montesolexperimental.com2.Heart of the countryHôtel Crillon le BraveVaucluse, FranceSince Hôtel Crillon le Brave was established in 1989, its owners have considered shopping to be an important part of the customer experience. “We have always had a retail corner,” says general manager Dagmar Lombard. However, it was only when fashion and property entrepreneur Patrick Pariente acquired the premises 30 years later that it introduced a dedicated boutique space filled with Made in France keepsakes.Overlooking the countryside of Vaucluse, 35km northeast of Avignon, the boutique offers guests glimpses of the village’s surroundings before they even step out of the 17th-century hamlet. Its rails are lined with souvenirs such as silk scarves crafted in northern France by Inoui Editions, linen dresses from Luxe Provence made between Provence and Paris, and embroidered cotton blouses from Valentina Store produced in an atelier a few kilometres away in Malaucène. Hôtel Crillon le Brave’s boutiqueScarves from Inoui EditionsDagmar LombardVaucluse’s countrysideAs well as highlighting the region’s savoir-faire and skilledcouturières, the in-house Hôtel Crillon le Brave collection of wicker baskets, espadrilles and outerwear has proven to be an effective communications tool, spreading the word for the luxury hotel group, which has outposts in Saint-Tropez, Paris and Méribel. Every space takes inspiration from its surroundings; in Crillon le Brave, this translates to rustic shelving, Génoise-tiled floors and luscious pots of lavender. “As a family-owned hotel, we like to tell a story through the brands that we stock,” says Lombard.maisonspariente.com3.Caribbean collectionDolores at Palm HeightsCayman IslandsUrban fashion capitals no longer have exclusivity when it comes to brand collaborations. Today, you can find limited-edition items by the likes of Wales Bonner, Tekla and Bode even in the Caribbean. In the Cayman Islands, the founder and creative director of the Palm Heights hotel, Gabriella Khalil, regularly teams up with some of fashion’s most in-demand names for the hotel’s shop, Dolores. The boutique stocks exclusive items such as sarongs by Christopher John Rogers and striped pyjamas by Danish giant Tekla. New York-based Bode even adapted the hotel’s towels into smart terry jackets. “We have collaborated with Bode on our uniforms from the very beginning and, since then, we have also designed our first collection with them,” says Khalil. “Art, design and fashion has always been a part of our ethos.”Khalil also prioritises designers and brands from the Caribbean. “I launched Dolores with [crochet knitwear specialist] Diotima because the label’s clothes are made between Jamaica and New York, and now we’re collaborating with [Jamaican-US label] Theophilio,” she says. “We want to involve people who are making waves in fashion but we’re also in the Caribbean, so we need our items to reflect that.”The hotel’s line of merchandise, Palm Heights Athletics (PHA), consists of branded shorts, jumpers, socks and, soon, a range of pha sunglasses. “We want to provide items that people will use when they go home, not just on holiday,” says Khalil. “I was nervous about launching a hotel shop at first but I have surprised myself with how passionate I have become about Dolores.”palmheights.store4.Exclusive experiencesIl PellicanoPorto Ercole, ItalyTuscany’s Argentario coast is best known for its clear waters and rugged cliffs. For Marie-Louise Sciò, it’s also home. Her family has been running Il Pellicano here since 1979. The hotel was opened in the 1950s by a US socialite and a UK aviator as a haunt for their glamorous friends, and has always had a certain magic associated with it.Sciò, who took over as CEO and creative director in 2011, wanted her guests to be able to take some of that magic home with them. So she opened the Pellicano boutique and began curating collections that capture the hotel’s old-school elegance. “The boutique was born of a desire to extend the Pellicano’s charm into a shopping experience,” she tells Monocle. “I wanted a space where guests could find items that resonate with our philosophy.”Joy is central to this – hence the bright interiors, complete with pink cabinets and sunny accents. Sciò, who is her own best customer, mixes artisanal Italian brands such as Florence-based Loretta Caponi, best known for handcrafted bedding, with more established names including Métier, a London-based leather-goods label. In 2020 she launched Issimo Corner, a dedicated space for limited-edition products designed for Il Pellicano in collaboration with Scio. The exclusivity enhances the hotel’s five-star offering.issimoissimo.com5.House specialitiesLoja boutique at Casa MãeLagos, PortugalWhen former investment banker Veronique Polaert opened Loja boutique at Casa Mãe hotel in southern Portugal, she envisioned a retail destination in its own right and wasn’t discouraged by the lack of comparable shops in the region. Polaert was born in France and has lived in London and Los Angeles. Not being native to the area allowed her to take a risk in a city where change happens slowly. “Locals said that the concept wouldn’t work because Portugal’s hotel retail industry tends to focus on items considered useful for guests staying at the hotel, while our boutique was about decor,” says Polaert, who works with artisans across the country to design exclusive items for the boutique and promote Brand Portugal.Loja stocks limited-edition collaborations with furniture designers, textile ateliers and marble sculptors, including stoneware pieces by Braga-based Atulipa and colourful cotton beach towels by Futah, made in the northern Douro region. Polaert’s commitment to Made in Portugal also extends to the boutique’s interiors: she worked with Algarve-based firm Alberto Rocha on the custom tiles, while weaver Teresa Gameiro created jute rugs for the entrance. As for the staff’s smart uniforms, they were designed by Porto-based label La Paz, whose maritime-inspired garments also line the shop’s rails. “We curate a selection that reflects our sunny aesthetics,” says Polaert, who sees value in creating a sense of place and telling the stories of the region with her wares. “The trend of promoting local craftsmanship in hotels remains a niche concept but I like to think that Loja is proof that hotel retail can go beyond a mainstream approach.”casa-mae.com6.Retail romanticsAnthologist at CosmeParos, GreeceAndria Mitsakos has been working in the hospitality industry since the 1990s, helping to shape the communications strategies of a wide range of hotels, from Coquillade Provence and El Mangroove in Costa Rica to Phaea Blue Palace in Crete. “I remember the gift shops of the 1990s, which were stacked with things that you would never buy or necessities such as sun cream,” says Mitsakos. “We have moved through a number of different phases since then. For a while, hotel boutiques didn’t exist, then the big brands came in and started renting the retail space. Today we’re returning to authenticity.”What does authenticity look like when it comes to resort retail? “Items that have a sense of place, are exclusive to the area and tell a story of local craft,” says Mitsakos. She recently moved to her native Athens from the US and opened her by-appointment showroom, Anthologist. The shop is brimming with such products: think leather and brass belts for cinching caftans, gold and blue enamel jewellery paying homage to the Aegean sea, vintage textiles,komboloibracelets handmade using glass beads and customised stationery. This summer, Mitsakos will take Anthologist on the road with a boutique at Cosme hotel on Paros, hoping to meet travellers who share her passion for artisanal fashion. “People aren’t looking to buy the same items that they can purchase at home,” she says. “In summer resorts in particular, purchases are driven by emotion.”Andria MitsakosExterior of the CosmeA more intimate retail experienceCrocheted bag by AnthologistCosme is located in Naoussa, a village at the heart of the island. Mitsakos’s space is in the middle of the lobby. “It’s completely open, with no lock and key, and no opening hours,” she says. “You just pass through, rather than having to open a door and commit to spending time inside.” She points to a new trend in hotel retail that is all about creating more inviting shopping spaces. “It’s like being in someone’s closet. As you walk past, you might try on a blouse or pick up a beautiful bracelet. It’s a poetic approach that takes me back to the era of the grand hotel.” Because it’s in a summer outpost, the shop’s selection naturally caters for hot weather but Mitsakos also sprinkles in home decor pieces such as hand-blown vases or year-round fashion items such as kimonos to ensure that customers will still use these purchases long after they fly home with them.Even as resort retail evolves, established luxury names will always dominate a part of the market, says Mitsakos. “Travel is aspirational. People want to spend while they’re on holiday, so this is an easy way for the big brands to gain access to a new clientele.” Yet people are now seeking out intimate experiences, creating more space for concepts such as Anthologist to pop up. “Ours is a very romantic approach to retail,” says Mitsakos. “I picture someone coming in, buying stationery and a beautiful pen, writing a letter and tucking it into their lover’s bag before leaving for the airport.”anthologist.comBringing it all back homeFew things can bring back memories like a holiday purchase, however small – even a T-shirt or a cap picked up on your travels can revive moments spent in the sun if they feature, say, the logo of your favourite summer resort. “Hotel merchandise is so popular because it represents an experience,” says Francesco Sersale, head of business development and marketing at the family-run Le Sirenuse hotel on the Amalfi Coast. “It’s a marker of having been somewhere.” Given their limited availability, items such as a graphic T-shirt from Positano seafood restaurant Da Adolfo, featuring its widely recognised fish motif, or a tote bag from Les Roches Rouges hotel on the Côte d’Azur could be considered more exclusive than many designer accessories. Here are three must-have items from the Mediterranean.Float from Hotel du Cap, AntibesT-shirt from Da Adolfo, PositanoTrinket tray from Le Sirenuse

Monocle Christmas Market 2019

Monocle Christmas Market 2019

RetailDecember 13, 20192 MIN 9 SECMonocle Christmas Market 2019Tyler Brûlé and his merry team got festive last weekend with the annual Monocle Christmas Market at Midori House in London. Our favourite retailers brought their yuletide treats and sharedGlühweinwith subscribers and guests. And, of course, Santa was on hand too.Editor Agathe TrouetteSubscribeEmailiTunesYouTube

Jil Sander is bringing its modern, understated aesthetic to London

Jil Sander is bringing its modern, understated aesthetic to London

The house of Jil Sander operates in a world of its own, divorced from trends, the fashion industry’s rigorous schedules and expectations for seasonal renewal. Not that it ever really sought to be part of the collective. When founder Heidemarie Jiline Sander presented her first womenswear collection in 1973 in Hamburg, she wanted to address professional women like herself with pared-back, modernist designs: the smartest wool trousers, the most elegant outerwear and the sharpest white shirts. Her debut collection instantly sold out and, soon after, women the world over couldn’t imagine buying wardrobe staples anywhere else.In the 1980s, Sander decamped to Milan, finding ways to participate in the city’s fashion week on her own terms: her shows were always early morning affairs, her models were fresh-faced and dressed in pared-back looks that could be taken straight from the runway to the streets. She disregarded editors’ preference for late-night events, supermodel appearances and loud design, even if it meant that she rarely made front-page news. She was more interested in making clothes that enhanced the day-to-day lives of men and women – and did just that throughout the 1980s and 1990s, often referred to as the brand’s heyday.The pair favour simplicity in designThe 2000s were less stable, as Sander stepped down as creative director (she returned briefly in 2003 and 2012). The business changed many hands: from the Prada Group to private-equity firm Change Capital Partners, then Japan’s Onward Holdings Co and finally the current owner, OTB Group. Under OTB, the brand has reclaimed its individualist spirit and, along the way, regained cultural relevance and legions of new, loyal customers. This is thanks to Luke and Lucie Meier, who took over as co-creative directors in 2017. The husband-and-wife team didn’t set out to revive Jil Sander by following the usual branding playbook, often requiring a new logo, a highly publicised ad campaign and drastic change in design direction. They chose to focus on looser interpretations of Sander’s original independent spirit and sense of pragmatism, building a design language of their own – one that is based on intuition, the imagery they are drawn to, the architecture that inspires them and the conversations that they have with each other. “Lucie is always right,” says Luke, jokingly.The designers stress that they don’t believe in hierarchies. In their studio in Milan, there’s always an open dialogue and they encourage everyone to add their own perspective to the briefs they set at the beginning of each season. “Interestingly, we usually arrive exactly where we set off at the beginning but it’s also important to leave the door open for the unexpected and allow a lot of meandering along the way,” says Luke, who applies the same attitude to his own life and career. Born in Canada, he moved from his home in Vancouver to study finance in Washington and business policy at Oxford University, before studying fashion at New York’s Fashion Institute of Technology and Florence’s Polimoda. He became Supreme’s head designer after a chance meeting with its founder, James Jebbia, and went on to co-found the streetwear label OAMC. Lucie, who spent her early years in the Swiss village of Zermatt, followed a more traditional path into the industry, studying fashion marketing at Polimoda (where the two met) and going on to work for some of the most established houses in Paris, including Louis Vuitton and Dior.Spring 2024 designsTheir experience stretches from rarefied haute couture to mainstream streetwear design, from the offices of dynamic New York start-ups to the ateliers of Paris’s most storied houses and from quaint, countryside living to life in urban, fast-paced fashion capitals. But the couple refuse to attach themselves, or Jil Sander, to any labels, instead bringing the full breadth of their identities and rich backgrounds into their work. “You could say that we’re Canadian and Swiss but we moved around so much in our formative years, it doesn’t feel like we’re from one single place,” says Lucie. “Our studio is the same. It’s fully international and everyone brings their own experiences and points of view.” At a time when brands are doubling down on national identity, the Meiers are going against the grain. “That’s an asset, right?” says Luke.“Minimalist” is another label that the pair are eager to shed from the Jil Sander brand. Despite their affinity for neutral colour palettes and timeless silhouettes, including plenty of tailoring, they believe that “minimalism is old and boring”, and opt for simplicity or purity instead. “Even if you do something very bold, the approach can still be simple,” says Lucie, while Luke nods in agreement. “Pure or simple doesn’t mean boring, while minimalism can veer towards it,” he says. “You can have something fully embroidered or something in colour but it’s still a pure version of that design. There’s a bit more energy in this approach.”Accessories in the new boutiqueThis is why they always make a point to sprinkle playful details into their collections. Their autumn/winter 2023 range incorporated splashes of pastels, checkerboard patterns and 1990s-inspired colour-block leather, which took everyone by surprise. “The 1990s were a formative time for us, from the music to the cultural exchange that was happening,” says Luke, who is dressed in a pair of black-and-white leather trousers from the collection. “It felt inspiring and positive. I was studying at Oxford, I lived in New York for a while and felt that there was this open dialogue around the world, while now it seems like things are getting more insular and people want to close borders.” For Lucie, who is dressed in the kind of elegant black-and-white tailoring you would more easily associate with Jil Sander, the element of surprise remains important. “People might already expect something when they come to our shows or our shops but we need to exceed those expectations.”That was also the thinking behind Jil Sander’s new retail concept, formally introduced on London’s Bond Street this year. The aim was to surprise customers by marrying the purist design that the brand is known for with something warmer. “It’s easy to make something simple,” says Luke. “But to do something that’s simple but also has personality, soul and a warm energy is actually very difficult.” “It comes down to considering everything from colour to materials, and the small details such as the curves on the shelving. It all comes together to create this intimacy.”Indeed, the new space feels like a breath of fresh air on Bond Street, where new openings have become less frequent of late. At the door, smiling staff in crisp white shirts set the tone, while inside, the sense of warmth that the Meiers were aiming for is immediately felt through the use of raw travertine, brass poles that create more private, intimate sections and subtle touches of colour, like the pair of silver-blue benches, created using recycled CDs. There’s enough product on display to encourage browsing – a refreshing change from current design trends where shop floors are sparse and boutiques resemble museums. “The idea of slick, quite intimidating spaces is in the past,” says Luke. “There needs to be an element of discovery and you should feel like you’re having a unique experience. The sounds, the interaction with people, need to be at a very high level. This isn’t just a place where you come and pick something up; it’s a place to experience.”Travertine and marble is used throughout the new London shopBench made using recycled CDsDespite the ephemeral nature of fashion, the Meiers apply this long-term thinking to all their projects, whether retail design, their seasonal collections or their ongoing print project, Jil Sander Publishing. Their latest volume,Manchester, was made in collaboration with UK photographer Chris Rhodes, whose portraits of musicians and DJs, such as Jeff Mills, reflect the designers’ fascination with the 1990s. “We don’t like loud, online [communication],” says Luke. “With print there’s a curatorial element: every page deliberately follows the next rather than having a series of hyperlinks that send you into a labyrinth,” says Luke. “Having the perspective of someone like Jeff Mills about the late 1990s was so interesting because there are so many parallels with what’s going on today. Technology was becoming part of people’s daily lives and there was more information exchange – the difference was that there was more optimism back then. We want to encourage people to think a little bit more like that again, instead of seeing darkness everywhere and thinking that artificial intelligence will destroy the world.”At a time of global uncertainty, using creativity to inject a dash of optimism into the world is what the Meiers are ultimately hoping to achieve. “We’re not naive enough to think that what we’re doing is saving the world in any way,” says Luke. “But if we can inspire someone, work with great artisans who care about what they’re doing, that’s really important. In the end, it’s about good materials, good people, good design and a rigorous thought process – that’s our medium for commenting on the world.”jilsander.com

Apotheke, the Athenian natural cosmetics brand taking beauty back to basics

Apotheke, the Athenian natural cosmetics brand taking beauty back to basics

“This is all about bringing back a liberating simplicity to people’s lives,” says Eva Papadaki, as she moves through 10am Apotheke (Greek for “storage room”), her new concept shop in Athens’ vibrant neighbourhood of Gazi. Just beside the boutique – where Papadaki picks a collection of homeware, cosmetics and culinary ingredients – is a garage that repairs old cars. There’s a link to these unlikely neighbours: both are focused on preservation.The idea for Apotheke (as it’s usually known) was born in the basement of the brutalist, concrete 10am Lofts building where Papadaki, for the past seven years, has based her talent management agency for photographers and artists. “It feels like I have given birth to this project and there’s so much sentiment attached to it for me,” she says, looking up towards the space’s incredibly high ceilings. Minimalist shelving units line the walls, displaying limited-edition products that Papadaki promises are sustainable all the way down to the manner in which they are transported from her native Crete to Athens.On the wall, a film projection of the inky blue, sun-scorched Aegean landscapes and whitewashed houses captures the very essence of Papadaki’s new brand – a conscious movement back to simple living, inspired by the ways her Greek grandparents lead their lives. It’s why she has sourced limited-edition ingredients from Cretan producers who she has known since childhood. Olive oil, honey, handmade soaps, beeswax candles (just like the ones used in Greek Orthodox churches) and moisturising beeswax balms that can be applied all over the body. Most products fit in a beauty cabinet as much as they do in a kitchen pantry and will inspire you to rethink your beauty rituals – replacing complex formulas with natural ingredients and finding joy in the process rather than just the result, from applying a soothing balm on your pulse-points to lighting incense.Minimalist living was the guiding principle for the shop fit-out but Papadaki also wanted to pay homage to the history of the building. “This was once a warehouse for dried foods,” she says. “I love the word ‘Apotheke’ because it also refers to our inner, metaphorical storage rooms, where we keep our memories, our feelings, our spirit.” Her own spirit remains firmly in her native Crete. “It’s where I’m from and it’s where I will always go back to,” she says, referencing the sounds, scents and landscape of the island, which inspired all the products now available at Apotheke.Her commitment to local sourcing was also guided by her experiences growing up on the Mediterranean island. “So many people talk about sustainability but no mass-produced product is really sustainable,” she says. “Here, products are not made in huge quantities. The honey and the oil might run out. It’s whatever nature can give in that moment. I always want to be in tune with and respectful of what nature has to give me.”Papadaki travels to Crete to pick up the products herself and ensure that she maintains an ongoing dialogue with the producers she collaborates with. Her ultimate aim? To transport people to Crete, every time they light the Apotheke incense or use the wild herb soap that has been made using her grandmother’s old recipe.Every Saturday, Papadaki opens the heavy doors of Apotheke to Athens’ ever-growing community of artists, designers and photographers, making the most of the airy space as a gathering spot as well as a shop. Nodding back to her previous job as a talent agent, the idea of Apotheke Saturdays is to create opportunities for creatives to come together and inspire each other with conversations about art, creativity – and, of course, the best natural beauty remedies.“I want to offer a space for artists to showcase their work, so we have this weekly gathering that is interlinked with the ethos of Apotheke,” she says. “It’s all about returning to your roots.”10amapotheke.com

Spring into action with brand new styles

Spring into action with brand new styles

jacket and trousers byGiorgio Armani, jumper byZanonefromSlowear, shoes byJohn Lobb, scarf byCanalisunglasses byLa Paz3Alf, Seamaster Aqua Terra 150m watch byOmega, bag by Rue deVerneuilJacket and trousers by Hermès, shirt by Massimo Alba, glasses by Oliver Peoples, pen by ST Dupont,Bag by Louis Vuitton, Tank Française watch and Trinity ring by Cartier, glasses case with lanyard by Valextraovershirt byAndWander, t-shirt byCorneliani, trousers bySnow Peak, backpack byPrada Re-Nylonjacket byLa Paz, jumper byBrioni, trousers byAltea, socks byRototo, shoes byHeschung, bag byCanalijacket byMoncler Grenoble, gilet byDe Bonne Facture,jumper byGoldwin 0, trousers bySnow Peak, backpack byAndWanderjacket and trousers byHerno Laminar, jacket byTod’s, t-shirt byCorneliani, bag byA Kind of Guisecoat and t-shirt byBaracuta, jacket byLoro Piana, jeans by ResolutefromTrunk, shoes byParaboot, hat byLa Paz, dog leash, dog pouch and dog collar byHermèscoat byMackintosh, jumper, trousers and bag byGucci, trainers byCQPJacket and cap by Applied Art Forms, sweatshirt by La Paz, T-shirt by BaracutaTrousers by Snow Peak, socks by The Workers Club, sandals by Birkenstock 1774, bag by Rue de Verneuilgilet byMackintosh, apron and garden gloves byNiwaki, shirt byLoro Piana, t-shirt byBaracuta, trousers by Arpenteur, trainers byMoonstar, beanie by Colorful Standardjacket byBoglioliforTrunk, shirt byLouis Vuitton, trousers byIncotexfromSlowear, tie byBigi Cravatte MilanofromTrunkGrooming: Sam BashamModel: Alexis Petit

The agenda opener: Updates from our correspondents and a conversation with Chris Black

The agenda opener: Updates from our correspondents and a conversation with Chris Black

How to live – UniformsSmart chanceTyler Brûlé on why dressing the part is about more than just self-expression.It was 2008. To mark the recent launch of Monocle, we had decided to host a dinner for our advertisers and bought crisp, white waiter jackets from Hakuï in Japan for the occasion. All was going to plan on the night until I overheard one of the serving staff tell her manager that she wasn’t happy with the jacket that she had been given.“What’s wrong with it?” asked the manager. “It looks good on you.”“It inhibits my creativity,” said the woman. “I need to express myself.”What a curious comment, I thought. Had she been booked for the wrong event? Did she assume that there would be a dance component to the evening? Maybe some acrobatics? The exchange continued for another minute or so before the gent in charge told her that therewasan alternative outfit for her: the coat that she had arrived in, which she should collect on her way out.I didn’t recognise it at the time but that exchange was a taster of what many companies now have to contend with: staff putting their own freedom of expression before what’s best for the company. Firms must stand up for what is right for the brand, the customer and corporate culture.In this fashion-and-hospitality-themed edition of Monocle, we highlight a few hotel brands that understand the power of giving their staff uniforms that make the wearer proud, while also allowing guests to identify who is staffing the lobby or bar. The vogue for putting everyone in polar fleece cannot be the solution for banks, airlines and courier companies. If you don’t like the uniform of a potential employer, you might want to reconsider applying.Reporting from…Monocle has a network of correspondents in cities around the world. This month, our brief updates feature greased wheels in London, a buzz above the streets of Tokyo and a wet’n’wild festival in Bangkok.TokyoHoney trapGinza might be famed for its high-end shops and restaurants but less well known is that the area is home to five volunteer-run rooftop beehives. The Ginza Mitsubachi Project started in 2006; today 250,000 bees make two tonnes of honey every year. Tours are available, as is the sweet stuff.BangkokMaking a splashHeading to Bangkok in April? Be prepared to get wet. Annual water festival Songkran is set to unfold over the entire month as part of the government’s push to promote Thai soft power. The festival’s global ambitions mean that it might one day rain on even the Easter bunny’s parade.LondonPedal powerIs London in a golden era of cycling? Ridership is up 20 per cent on pre-pandemic levels, while cycling trips make up the equivalent of a third of all Tube journeys. Transport for London says that more than eight million motor-vehicle journeys a day could be biked instead.The InterrogatorChris BlackCo-host, ‘How Long Gone’Chris Black is the New York- and Los Angeles-based co-host of podcastHow Long Gone, as well as a cultural commentator and fashion consultant for brands such as J Crew. Alongside his co-host, Jason Stewart, Black offers a refreshingly honest take on the fashion, entertainment and hospitality industries, and regularly interviews high-profile musicians, restaurateurs and journalists. Here, we ask him about his media habits and what it takes to be a skilled conversationalist.Chris Black portraitWhere do you get your news?Newspapers such asThe New York Timesand theFinancial Times. I’m a big Puck person. I go to Mediastar for media news, Hits Daily Double for music and Vogue Business for fashion. I like to be in the know about all of these industries. Being informed helps my career and show. I never feel exhausted by keeping up with the news. Music, fashion and media are businesses that are constantly in flux.What’s on your sofa-side magazine stack?I have so much stuff.Apartamento,The Gentlewoman,Fantastic Man,Middle Plane,Staf,The New Yorker,The Paris Review,System,Epoch,L’Étiquette,Popeye,Slop. And then I have a lot of old issues ofIndex,The Face,Dazed & ConfusedandGQ. I have the first issue of Monocle.‘How Long Gone’ doesn’t pull its punches when it comes to making fun of the industries it covers. Why do you think this approach has worked for you?It’s fun and it comes from a place of respect. When you record three hours of yourself talking every week, you care less about what you’re saying and it’s easier to be honest. You’re not thinking about repercussions. Most people who listen to the show know that there’s a tongue-in-cheek element to it.Do you think the cultural conversation is ready for a little more cheekiness?People revel in doom and gloom. They make that an identifying feature. Yes, there are ills in the world. And maybe it’s worse now than it used to be. But you can’t let every little thing affect you. And humour or honesty still shine through.What are your tips for being a good conversationalist?Be curious. We are so used to talking about ourselves. Our culture rewards it. When it comes to conversation, the only way to make it interesting is to ask genuine questions. On our show, we have an hour with someone and we want to make it fun for all of us. And everybody likes talking about themselves.Key messagesWhile it’s true that we’re bookshop and newsstand aficionados here at Monocle, even we are prepared to admit that some shopping experiences can be a tad mirthless. Luckily, Lisbon retailers Luis Cunha and Arturas Slidziauskas might have found a solution: humour. Our editors recently visited the pair’s shop, Under the Cover, in Bairro Azul. There, we discovered the art of canny copywriting flourishing in an unlikely place: on keychains, emblazoned with arch, oddball slogans. Was it Kant or a keyring that first said, “My cat is right about you”? You get the idea. Sure, it’s not quite Pessoa but it certainly sends a message: words matter and the best ones ring true. And it’s also a reminder that a little humour here and there can be as key to reading as it is to retail.Three things you’ll learnMonocle’s correspondents have brought back insights into design, world leaders, education and more. Here are just three things you’ll learn in this issue.1.Kyriakos Mitsotakis doesn’t mince his wordsThe Greek prime minister isn’t amused by a recent report about press freedom in his country. “May I be a little blunt?” he asks Monocle contributing editor Andrew Mueller, who he spoke to at the Munich Security Conference. “This report is a joke.” The EU’s report – not ours, we hope. Read our Q&A for more on Greek equality, defence and how to handle the neighbourshere.2.Not everyone needs (or wants) a university degreeEducation rates are rising but university courses can lead to debt and not always to jobs. That might be why a growing number of US students are choosing to take a hands-on approach. We visit North Bennet Street School in Boston to see what the next generation is making of the opportunity to learn a tradehere.3.Paris is home to tens of thousands of state-owned design treasuresFrench diplomats have a secret weapon when it comes to showing off Gallic design: Mobilier National. Since the 17th century, this Paris-based workshop has decked out embassies, repaired priceless antiquities, dressed rooms and provided fittingly grand backdrops for statecrafthere.Tipping pointUS tipping culture is on the march and could soon be coming to an after-dinner bill,facturaorRechnungnear you (writes Christopher Lord). I have always preferred not to complain about what is an unavoidable fact of dining out stateside, even if it confounds most visiting Europeans. Yet I have started to see its influence spreading: a percentage point added to the bill in London restaurants, for example, and a growing pressure to fork out. Most Americans recognise that tipping is out of control. Gratuity has become gratuitous.Point-of-sale (POS) machines – those devices at the till on which you tap your card, digitally sign your name and select a tip percentage – have become ubiquitous. Adding 20 per cent was once a solid recognition of good service in the US but some pos machines now urge you to add more than 35 per cent to your bill – all before you get your coffee. How do you know that the service will be any good?For daily opinions, analysis and insights, subscribe to The Monocle Minute, our free email newsletter, atmonocle.com/minuteWild blue yonderIt has been almost 42 years since Argentina lost its war with the UK over the Falklands. It has been 11 years since the people of the Falkland Islands voted – 1,513 to three – to remain an overseas territory of the UK. Argentina has never taken the hint. Perhaps the only Argentinian political orthodoxy observed by its eccentric new president, Javier Milei, is the belief that the Falkland Islands are in fact Islas Malvinas and should be returned.The dispute has nevertheless long been at a fairly low simmer: even the combustible Milei has ruled out another war. However, the standoff is bad news for the South Atlantic’s sea creatures. Wedged between the UK’s exclusive economic zone (EEZ) surrounding the Falkland Islands, and Argentina’s EEZ, which borders Argentina, is a rich but lawless realm that has become known as the Blue Hole.Trawlers in South Atlantic blue holeThe area has been overrun by trawlers (many of them Chinese), drawn by the area’s extraordinary diversity of marine life, as well as by the fact that there’s nothing to stop them from harvesting as much of it as they can carry. Reports suggest that many of the trawlers turn off their tracking systems, further liberating them from oversight.A possible solution would be the establishment of a Regional Fisheries Management Organisation (RFMO) but that would involve Argentina co-operating with the UK – therefore implicitly acknowledging that the UK gets a say in the matter. It is quite the diplomatic conundrum but reaching a compromise would be (marginally) easier than persuading the local squid to avoid the area.

The Fashion Top 25

The Fashion Top 25

When Monocle stops by, the conversation turns to the intricacies of a suit, from the benefits of half-linings and single darts on jackets to top-stitched seams. “We both feel that in Florence they are making the sort of suits that we like to wear,” says Marsh. “And I like my suits to be properly worn, not left hanging in a cupboard.”Speciale’s knitwear offeringAny collar you likeThe tailoring studio in the back of the shop is where jackets and trousers are cut, shaped and altered for customers who often come to invest in their first made-to-measure suit. Ready-to-wear is also on offer, with shirts made in Naples, jeans cut in north London, knitwear from Wales and ties from Florence. “We source the very best when it comes to materials,” says Marsh. “Pure cashmere jumpers, pure cotton socks; even if that means stocking fewer items.”speciale324.comGeorge Marsh (on left) and Bert Hamilton Stubber1.Feet firstSocks & shoes, GlobalSocks offer the quickest way to introduce a flash of colour to any look. To do it right, pick a shade that complements the palette of your base garments. A pair of blue-toned socks by Marian will bring cohesion to crisp white trousers and a blue shirt. If you’re bolder, opt for a striped Paul Smith pair featuring similar shades of blue. On sunnier days, a pink T-shirt with floral pink-and-green socks. It shows consideration from head to toe.paulsmith.com; marimekko.comsocks byThunders Love, shoes bySebagosocks byAnonymous Ism,sandals byBirkenstocksocks byTrunkbyTabio, shoes byJohn Lobbsocks byRototo, loafers byKlemansocks byUniversal Works, sandals byLoewesocks byIvyEllis, trainers byNew Balancesocks byBeams Plus, loafers byGuccisocks byBaserange, loafers byJMWestonsocks byThunders Love, sandals bySuicoke2.Solar flairLa Paz 3 Lunettes Alf, Portugal & FrancePortuguese brand La Paz and France’s Lunettes Alf have teamed up for a line of sunglasses to mark the start of spring. The line was inspired by vintage snow-explorer glasses, according to La Paz co-founder José Miguel de Abreu. “We were amazed by the high quality of Alf’s materials,” says de Abreu. “The frames are made in France with Japanese acetate, riveted hinges and mineral lenses that darken when exposed to sunlight. It’s classic with a contemporary twist.”lapaz.pt;lunettes-alf.comt-shirt byRóhe,trousers byLa Paz3.Physical spaceCiele Athletics, CanadaA decade ago, designers Mike Giles and Jeremy Bresnen launched Montréal-based cycling and sports apparel brand Ciele, known for its colourful technical headwear favoured by the city’s cyclists and runners. Now Ciele has opened its first flagship in the Griffintown neighbourhood. The vast space was designed by MRDK and serves several functions: there’s a warm-up area and locker rooms for members of its in-house running club, office and design studios, and a retail space stocking Ciele’s first clothing line. Giles and Bresnen tell Monocle more.Ciele Athletics, CanadaWhat did the opening of Ciele’s first shop add to the business?Jeremy Bresnen: The idea of creating a physical space, where people can roll into, meet up and find out what races are happening, felt essential to us.Mike Giles: It has created a real sense of community. We probably have between 200 and 300 runners in the space on a weekly basis. We host events, movie screenings, product launches.blouse bySoeur, trousers byBaserangeHow did you approach its design?JB: We wanted this to feel luxurious, warm and inviting. We chose a mosaic entrance that was based on a pattern by one of our artists – a beautiful thing that can’t be replicated.Is it important that every part of the brand is now under one roof?MG: You come in in the morning, see everyone and get a better sense of the part that you play in the company.cieleathletics.com4.Formal approvalDior Homme, FranceDior Homme is doubling down on tailoring, with a new capsule collection that will become part of the label’s permanent line-up. The range celebrates the return of formality, with eveningwear pieces rendered in dandy-esque velvet and silk, as well as looser blazers and chinos in signature Dior colours, such as pewter grey and sky blue, which are more suitable for wearing in the day.Kim Jones, creative director of Dior Homme, looked to the label’s founder, Christian Dior, for inspiration. Dior was known for always wearing an elegant, slim suit to work and he constructed the famous Bar Jacket (a tailored, hourglass style for women) after the Second World War. Jones has often looked to the Dior archives to inform his menswear designs and he launched this capsule to further highlight the house’s rich heritage in tailoring.Look out for intricate details in the collection, from the subtle curves on the sleeves of double-breasted jackets to the buttons that resemble the ones on the original Bar Jacket.dior.com5.Labour of loveLa Blouse de Lyon, FranceLa Blouse de Lyon’s Prussian-blue shopfront on Rue Gérando in Paris’s 9th arrondissement offers a subtle clue as to what you will find inside. The deep pigment has long been a symbol of workwear, the type of clothing that this small boutique has specialised in for decades. Ever since it opened in 1937, city carpenters, mechanics and gardeners have been coming here to stock up on hard-wearing overalls, aprons, berets and worker’s jackets.Inside the storied boutique on Rue GérandoIn the bagNicolas le Jeune and Gwendoline van OpstalShearling vest by its in-house labelSome of the shop’s accessoriesThough the shop has changed hands over the years, its dedication to offering the best in workwear remains undiminished. Gwendoline van Opstal and her partner, Nicolas le Jeune, are the current owners, having taken over the boutique in 2019. While preserving the soul of the place, they have expanded its range by sourcing from manufacturers globally. A well-stocked inventory includes shirts by German brand FHB, pruning shears by Japanese gardening specialist Niwaki and clogs by Sweden’s Troëntorp. “We have identified a new category of clients that I would call ‘new artisans’: natural-winegrowers, farmers who work in sustainable agriculture, cheesemakers or chefs searching for meaning in what they do,” says Van Opstal. “They are the people we dress.”lablousedelyon.com6.Great lengthsMan on the Boon, South KoreaSouth Korean clothier Man on the Boon has been helping men upgrade their wardrobes since 2011. Today the retailer has refined its strategy to reflect shifting tastes, stocking relaxed yet handsome pieces that work both on and off duty. “Customers want to know how long a piece will last,” says Rick Hwang, general merchandising manager at Shinsegae International, the fashion house in charge of the franchise. “Impulsive purchasing is out.” The retailer is working with Italian manufacturer Maglificio Gran Sasso to create high-quality pullovers, polo shirts and turtlenecks, suitable for easy layering. Further investment in bricks-and-mortar retail is also on the agenda, with a new flagship set to open in Cheongdam soon.boontheshop.com7.Unity of purposeLabrum, UKLondon-based designer Foday Dumbuya stands out in the world of menswear for his ability to merge traditional British tailoring and West African design, instilled in him during his early childhood in Sierra Leone. Here, he talks to Monocle about the power of purposeful clothing.Foday DumbuyaHow have you been utilising fashion’s soft power?When you bring two cultures together, it ignites a conversation and helps to empower communities. We collaborate with artisans and designers from West Africa as well as British tailors. By mixing their skill sets, there is opportunity for exchange. I brought designers from Sierra Leone over to London to look at how the designers work here, how we create patterns. This cross-cultural conversation is crucial today because it promotes diversity and innovation.Tell us about exploring the issue of migration through your work.Migration has been the theme of the brand for a decade. How do people accept each other? We’re not talking about fantasy, these are people’s real life stories. How do people move 5,000 miles away from home to start a new life and embed a new culture within their own heritage? We look at what is currently happening in the world and what needs to be highlighted. I want to push this in a mainstream [context] because when I was growing up, it was difficult to be African and proud of it.How has London influenced you and your designs?Every day I walk out of my studio and I am inspired by the people and their dress codes. My aesthetic is rooted in time-honoured techniques and stories that people connect with here.labrumlondon.com8.Reinventing the feelLoro Piana, ItalyThis spring, Loro Piana is launching a new fabric, denim silk, to create the world’s most luxurious jeans. The innovation is part of a collaboration between Loro Piana’s in-house artisans, based in Piedmont, and denim-manufacturing experts from Japan. The result is a featherlight material, made up of 59 per cent cotton and 41 per cent silk, that was used to create five-pocket straight-cut jeans and collarless, double-breasted jackets.Loro PianaAccording to Varianini, the launch of denim silk reflects Loro Piana’s determination to invest in textile innovation. “We’re committed to research, excellence and innovation in textile craft,” she says.loropiana.com9.Pump up the volumeBottega Veneta, ItalyBottega Veneta’s creative director, Matthieu Blazy, has quite literally been expanding the Italian house’s range of accessories for spring 2024. Inspired by travel, he has created oversized shoulder bags and vast duffles that travellers can carry anything in, from souvenirs to newspapers and a change of clothes. We recommend this extra large tote, rendered in the brand’s signature “Intrecciato” leather, woven by a single artisan over the course of two days. The laidback, slouchy shape of the bag will fit all of your essentials while on the road.bottegaveneta.comBottega Veneta10.Time honouredWatches, GlobalTies between the fashion and watch industries are becoming tighter, with luxury fashion houses making ambitious investments in the sector. Watch brands too have been opening their doors to fashion designers to renew signature models and create limited-edition items. But the beauty of a timepiece lies in its longevity and you can’t go wrong with a classic design. We have rounded up some of our favourites.Cadenas watch byVan Cleef & ArpelsMademoiselle J12 La Pausa watch byChanel WatchesAlpine Eagle watch byChopardRM 67-01 Automatic Extra Flat watch byRichardMilleOcto Finissimo Tscan Copper watch byBulgariCape Cod watch byHermèsTank Louis Cartier watch byCartierforWatches of SwitzerlandVictoria Beckham watch byBreitlingSeamaster Aqua Terra watch byOmega‘Snowscape’ Hi-Beat watch byGrandSeiko25h watch byGucci11.Connecting threadsSignal, USASignal is a new retail development in Los Angeles’s Arts District. It brings together several smart multi-brand shops. New York’s by-appointment showroom M5 has opened an outpost here; LA concept-shop stalwart Please Do Not Enter has also moved in, to be joined by multi-brand retailer Departamento. California bon vivants Flamingo Estate are open and there will soon be a café by Berlin’s Concierge.Bryan Calvero, founder of Period Correct at SignalBefore the pandemic, this post-industrial area of LA was booming. Dover Street Market had set up shop and the presence of galleries such as Hauser&Wirth attracted a reliable, well-heeled footfall. Signal’s co-founders, Paolo Carini and Raan Parton, say that the project is tapping into the area’s potential for revival.Homeware and sundries by Flamingo EstateAll smilesFlagships by M5 Shop“There are pockets of LA with natural foot traffic,” says Parton. The site has now been reimagined by LA-based Klein Agency, with shopfronts evoking porticoes and stone lanes that run between the buildings. “Parts of LA have natural foot traffic,” says Carini. “But there hasn’t yet been a big idea to anchor many elements under one roof.”signal-la.com12.Top of the formRóhe, the NetherlandsRóhe was founded in 2021 by Marieke Meulendijks and Maickel Weyers, who set out to honour German-US architect Ludwig Mies van der Rohe and his “less is more” design approach. To achieve that, they built a team of experts in fabric sourcing, draping and construction – quickly making the brand a go-to for seasonless, modern tailoring. “We deconstruct blazers and piece them back together to reinvent classic shapes,” says Meulendijks. Retailers quickly responded to the Dutch label’s timeless approach and started putting in orders. “We want to focus on the old way of making: we use vintage finds to create new lapels, collars and sleeves, where modern meets classic.”roheframes.com13.Natural fitPlay Earth Park, JapanTokyo’s new Meiji Park opened to the public in January in the shadow of the National Stadium. The project aims to bring nature to an overlooked corner of the city by planting a “100-year forest” and making a park for the community. Among its retail tenants is Play Earth Park Wonder Store, an outdoor shop from sports-apparel company Goldwin. It’s stocked with clothes and accessories from Goldwin’s stable of outdoor labels, as well as original Play Earth Park products and a line of gardening gear from Garage Green Works.Play Earth Park logo T-shirtsLight-filled shop floorGoldwin will focus on its environmental responsibilities by offering everything from children’s bike rental to a line of recycled garments; a large park and campsite are set to open in Toyama in 2026. “This shop is a trial but the idea is to be doing something good for the planet,” says Goldwin’s Naoki Sugi. “We want to create spaces where people can experience the outdoors.”playearthpark.goldwin.co.jp14.Quality controlIsa Arfen, UKIn 2019, Italian-born designer Serafina Sama stepped back from the fashion industry’s relentless pace, reassessing how she wanted to run her womenswear label, Isa Arfen. “We’re a small operation but I was still conscious of too much fabric and samples being left over every season,” says Sama. She is now back on her own terms. The label’s launches are limited to individual items or small capsule collections. “It’s about pieces that can be added to your existing wardrobe, not new collections,” she says. Sama restarted her label with a range of striped, knitted capes, produced in small quantities in a factory near her west London studio.Serafina SamaThe capes can be layered over a T-shirt and jeans, or styled for more formal occasions, in line with Sama’s conviction to only offer “realistic, relatable and useful” items. “There’s a decadence to the silhouette but it’s very comfortable. I wanted it to feel like something you turn to again and again. That’s what makes good clothing.”isaarfen.com15.Heart on sleeveESC, JapanBefore he set up his lifestyle company Elephant Street&Co (ESC), Shinji Komine had been working in brand marketing for some of the world’s biggest corporations, including Apple, Nike and Dyson. “I knew that when I set up my own company, it would have to have a strong ethical dimension,” he says. Two years on, ESC has released its first capsule collection: an easy-to-wear line of T-shirts, hooded waterproof jackets, painter trousers and totes.ESCKomine works collaboratively with a small group that includes a fashion-loving doctor, a designer with experience at top brands, and small, Japanese producers. They make garments using natural materials and artisanal techniques. The brand’s core fabric is a traditional Takashima canvas made in Shiga prefecture using unbleached organic cotton, while the dyes come from natural herbs and minerals. Boxy cotton T-shirts are manufactured on shuttle looms in Shizuoka, while the Anthracite nylon collection uses a technical fabric (with a plant-derived coating), developed by Japanese fabric maker Seiren.ESC’s ethical credentials are impeccable but Komine always keeps fashion central to the project, with streetwear-inspired silhouettes.esc-tokyo.com16.Kick startHigh Sport, USACalifornia-based womenswear label High Sport’s Kick trousers might not appear newsworthy at first glance: a classic, cropped silhouette that comes in an array of colours, from neutral black and navy to more playful gingham patterns. But the flattering silhouette, thick stretch-cotton fabric and absence of hardware – it took founder Alissa Zachary more than four years to perfect the fit – has captured the attention of shoppers who prioritise quality and elegance. Despite the $860 (€795) price tag, Zachary has proven that there’s little price resistance for this versatile design; the trousers tend to sell out as soon as they make their way into shops worldwide. “High Sport has created a pair of trousers that are the perfect luxury staple,” says Clemmie Harris, head of contemporary buying at Harrods, one of the brand’s stockists. “The fact that they come in multiple colours is even better, as customers tell us that one pair isn’t enough.”High Sport luxury trousersAs the brand grows, Zachary is staying committed to only adding items that are as useful as her original Kick design. Along the way, she is creating a business to be reckoned with.high-sport.com17.Redefining luxuryEtro, ItalyItalian fashion house Etro is thinking beyond its bohemian paisley patterns and diving into the made-to-measure tailoring business, with a new space in its hometown, Milan. Discreetly located behind its flagship boutique on Via Montenapoleone, the shop is accessible only by appointment. “The men’s fashion world is changing,” says Etro’s CEO, Fabrizio Cardinali. “January’s menswear shows gave us a clear message about a return to formalwear. At Etro, our connection with tailoring has always been very strong, so we created this space to continue our dialogue with our customers through a personalised service.”Etro, ItalyYou can now work with Etro’s in-house team of tailors to create fully customised garments. You start by choosing a silhouette; you then adjust them to your tastes by picking from a wide range of fabric swatches, button types and linings. The tailors cut the clothes to a slim, regular or looser fit using materials manufactured by Etro’s partners, including cashmere from Piacenza 1733 and wool from Biella-based manufacturer Drago Lanificio.“Etro was founded in 1968 as a textile company,” says Cardinali. “Many of our fabrics come from our archive, as well as from our important collaborations with these textile companies.” As the fashion industry continues in its efforts to redefine modern luxury, the return of made-to-measure services and in-person interactions between artisans and customers are steps in the right direction.etro.com18.Delivering the goodsLouis Vuitton, FranceAs Louis Vuitton’s creative director of menswear, US singer and producer Pharrell has been adding humour, colour and plenty of whimsy to the French label’s collections. In his debut range, which has landed in shops just in time for spring, you’ll find playful touches, such as the way that this leather clutch references the shape of a humble paper lunch bag.Louis Vuitton, FranceThis might represent a new direction for the French luxury house but its commitment to craft remains unchanged. Every clutch is made from soft cowhide leather in a warm, tan shade and is finished with the label’s logo and an electric-blue fastening.louisvuitton.com19.Reform and functionWe the Knot, PortugalLisbon-based label We the Knot set up shop in the city’s Alfama district at the end of 2021. “The area has many souvenir shops and restaurants but a distinct lack of high-quality fashion ateliers,” says co-founder Filipe Cardigos. A former graphic designer, Cardigos launched the menswear brand more than a decade ago with fashion designer Sérgio Gameiro, after upcycling an umbrella and turning it into a pair of swim shorts. Since then the duo have worked with Portuguese manufacturers to create a capsule collection of cargo trousers, sweatshirts and chinos made with deadstock materials or organic cotton, recycled nylon and vegan leather sourced from Portugal and Italy.Sérgio GameiroLisbon shopLabels on the brand’s minimalist silhouettes are displayed on the outside of clothing, some printed with a map of the shop’s location; others featuring a Japanese haiku. “We don’t like slogans or branding, so we wanted to show our cultural influences through other means,” says Cardigos.wetheknot.comSplash of colourAll in the bag20.National fabric100 Hands, the NetherlandsLaunched in 2014 in the Netherlands, 100 Hands is on a mission to showcase the finest Indian craftsmanship. Akshat and Varvara Jain, the husband-and-wife team behind the label, drew inspiration from Akshat’s family, who are involved in India’s textile industry.100 HandsStarting with a small team of 18 artisans in a manufacturing atelier in Amritsar, 100 Hands now works with more than 300 artisans. While expansion is in motion, the original dedication to craft and focus on the classic shirt remains unchanged; the label produces one of the widest ranging collections of shirts on the market, using materials such as linen, poplin and cashmere-cotton. Every shirt takes between 16 and 34 hours to make and is completed entirely by hand.So far the Jains have focused on working with specialist boutiques globally, including Stockholm’s Lund&Lund, but the brand is now expanding its scope and beginning to partner with bigger department stores, such as Harrods. Monocle plans to replenish its wardrobe with the washed Japanese chambray style from the label’s new spring collection.100hands.nl21.Pulse of the cityUni Form, South AfricaLuke Radloff, Uni Form’s founder and designer, is endlessly inspired by Johannesburg. “The true style of Joburg is gritty workwear mixed with a lot of traditional clothing,” says Radloff. His studio overlooks a taxi rank where people offer a snapshot of the city’s style as they come and go. “It’s an industrial city and it’s built by the industrial workers,” says Radloff. For Uni Form, he creates workwear-inspired clothing for women: oversized stark white cotton shirts, draped trousers and slinky mohair dresses made using almost entirely natural fibres sourced and produced in South Africa. “I want to promote luxury production in Africa,” says Radloff, who worked for Italian label Marni before moving back to South Africa to launch his own brand in 2019. “I want to push the narrative of Joburg as a style capital.”Uni FormThough many people might not view Johannesburg as a fashion city or recognise the country’s potential in high-end manufacture, Radloff wants to shift that narrative by highlighting regional craft. The brand collaborates with craftsmen who work with everything from hand-woven cottons to mohair, silver and even textile waste, proving that South Africa has a lot to offer when it comes to top-end textile production.uniformza.com22.Shirt storiesChava Studio, MexicoVillanti worked in magazines for years in New York before moving to Mexico City in 2019, where her in-laws run a business importing European fabrics from select mills, such as Alumo in Switzerland, to supply the best Mexican tailors. “They had amassed a lot of deadstock, including cashmere and silk, which I began to work with,” she says. To create her pieces, Villanti works with seasoned seamstresses at the family-run atelier, next door to the historic studio of Mexican modernist architect Luis Barragán. “There’s a balance in each of our pieces between very formal elements, such as a cocktail cuff or French cuff, mixed in with a cutaway collar,” says Villanti, pointing to her love of easy, draped silhouettes and lightweight poplin fabrics.Chava Studio’s founder, Olivia VillantiFabric swatchesChava Studio now has clients across the US and Villanti is starting to work on unisex pieces, with plans to turn its showroom in Mexico City into a retail space. “Having a shirt made for a man is a coming-of-age story,” she says. “I wanted to take this experience and feminise it but do it in a way that’s unfussy. That word embodies what we’re trying to do.”chavastudio.com23.High flierMKDT Studio, DenmarkCopenhagen-based label MKTD Studio, founded by Chinese-Danish designer Mark Kenly Domino Tan, is known by its admirers for its sharp tailoring and flair for classic designs. It has begun a new chapter under its creative director, Caroline Engelgaar, expanding into menswear and setting global ambitions. “We want to offer a long-lasting wardrobe for both men and women,” she tells Monocle. “Our customers collect our pieces in the same way that they collect furniture.” She took inspiration from legendary American pilot Amelia Earhart for her latest collection, which features classic aviator jackets, trench coats and loose tailoring. “The range has a retro feel,” she says, explaining how significant the 1920s were for women’s fashion. “It takes you back in time to when women were coming out of skirts, wearing trousers for the first time and developing a new identity.” We recommend one of the brand’s collarless, light-grey suits for a smart spring look.mkdtstudio.comMKDT Studio24.Men of the clothSpeciale, UKMenswear label Speciale, founded by George Marsh and Bert Hamilton Stubber (both pictured), has brought some Florentine tailoring nous to London’s Portobello Road, home to its studio and flagship shop. Hamilton Stubber leads the retail arm, while Marsh heads up the bespoke business, having trained as an apprentice in Milan and Florence under famed tailor Antonio Liverano.When Monocle stops by, the conversation turns to the intricacies of a suit, from the benefits of half-linings and single darts on jackets to top-stitched seams. “We both feel that in Florence they are making the sort of suits that we like to wear,” says Marsh. “And I like my suits to be properly worn, not left hanging in a cupboard.”The idea was to combine the comfort of traditional denim with the elegant draping of silk. “By introducing silk into denim, Loro Piana aims to redefine the boundaries of denim,” says Alessandra Varianini, the brand’s product development and collection merch director. “It is elevated beyond its casual image to a fabric of exquisite refinement and luxury.” She explains that it can take up to a day to produce a mere 50 metres of denim silk, given the complexities involved.

The Agenda: How the Olympics could jeopardise the French capital’s ‘bouquinistes’

The Agenda: How the Olympics could jeopardise the French capital’s ‘bouquinistes’

Retail: ParisFinal pagesJulia Webster Ayusoon the Olympian threat looming over the iconic booksellers on the banks of the Seine.“There’s the Louvre, the Passerelle des Arts, the Vert-Galant garden.” Jérôme Callais is pointing to the different monuments he can see from his workplace, a book stall on Paris’s Quai de Conti. “When I finish in the evening, I walk across the Pont Neuf and watch the sunset.” For the past 400 years, booksellers such as Callais have lined the banks of the Seine. They are as intrinsic to Paris as the Eiffel Tower or Notre-Dame but in recent years their existence has come under threat. First there were thegilet jaunesprotests and transport strikes disrupting their trade, then came the coronavirus lockdowns that forced them to close. Now they face an existential challenge: citing security concerns, city hall announced in July that the booksellers’ iconic green boxes must be removed in time for the opening ceremony of the 2024 Olympic Games, which will take place on the river. Thebouquinisteshave never left their spot and are worried that they won’t survive the move.“The authorities are supposed to promote the city and its monuments, and now they want to make one of the biggest symbols of Paris disappear,” says Callais, who is the president of the Cultural Association of Booksellers of Paris. “It makes no sense.” He explains that most of the wooden boxes were set up 50 years ago or more and risk falling apart if moved. The authorities have said that they will pay for the temporary relocation of 50 per cent of the booksellers to a “literary village” in Bastille and offered to replace any damaged boxes. But thebouquinistesdon’t think that this is viable and it’s unclear when they will be allowed back – if at all. Callais, who makes no more than a few dozen euros a day from sales, says that depriving thebouquinistesof their place by the Seine could deal a final blow to those who are already struggling. “Nobody does this for the money,” he says. “I would make much more if I stayed at home and sold my books online. But this is a different ethos: you meet people, you share things, you watch the world go by. Sitting in front of a computer, that’s not life for me.” When Monocle visits on a sunny Monday afternoon, an elderly woman stops to reminisce about her youth, a student lingers for a chat about music (Callais had a previous career as a double-bass player) and a book dealer arrives to offer his selection of old editions. Most have heard the news and offer their support.Thebouquinisteshave survived previous attempts to ban their practice, including by Baron Haussmann, the architect of modern Paris. Today the 233 sellers don’t pay rent but are assigned a space by local authorities where they can set up five boxes, which they must open at least four days a week (if weather allows). The majority of what they sell must be made up of secondhand books, prints or magazines, though they’re also allowed to sell some souvenirs. Everybouquinisteis a bibliophile and some are specialists. All are a human lifeline in the age of Amazon. On the other side of the bridge, Véronique sells mostly comics, and a few steps upstream from her, Gilles Morineaux focuses on rare books. Though mostbouquinistesare retirees, young people also see the profession’s appeal. Among them is 19-year-old history student Fanfan Derai, who works as an assistant on Morineaux’s stall, a role known as anouvre boîtes(“box opener”). “It’s a fantastic profession,” she says. “You meet all kinds of people.” Could she see herself here in the future? “I would like to have a different career first, and then return to the quais,” she says. Hopefully thebouquinisteswill still be here.Julia Webster Ayuso is a journalist and Monocle contributor based in Paris.

How Catalan creatives are drawing on Spain’s design history to create new collections

How Catalan creatives are drawing on Spain’s design history to create new collections

Barcelona is a city built on the riches of its manufacturing heritage. For much of the 19th century, Catalonia was known as “the factory of Spain” and the wealth generated by its booming textiles industry helped fund the development of Barcelona’s cultural scene and its impressive architectural landmarks.The city might no longer be quite the industrial powerhouse that it once was, but it has retained a reputation as a hub for innovation and cultural taste-making. There are still manufacturers to be found in and around the city, producing small batches of premium quality wares, while in the neighbourhood of Poblenou, warehouses and factories have been transformed into all manner of creative studios filled with young Catalan designers who are determined to make their mark on the international fashion landscape.Here, we round up some of the most noteworthy regional designers who remain committed to producing their collections in their hometown.1.Shoulder seasonÖlendÖlend co-founders Adriana Dumon and Fran Rios first crossed paths while working as filmmakers in Barcelona. After taking a diy backpack-making course together, they started creating their own designs. Encouragement from friends and family inspired them to officially launch Ölend in 2012 and start selling commercially. “Our initial inspiration was Nordic aesthetics, with very geometric shapes,” says Dumon. “But over time we evolved and began incorporating more colours and organic shapes.” Today, Ölend produces totes, backpacks and shoulder bags in lightweight nylon, all designed in its Poblenou atelier. All bags come in bright colours, with internal and external pockets. “City life requires designs that are functional and versatile,” says Dumon. olend.net2.Hidden gemAprès SkiFounder Lucía Vergara and her team design Après Ski’s jewellery collections in the brand’s small shop-cum-atelier down a narrow side street in El Born. A few years ago, she started making her own clothing for models to wear in her jewellery campaigns. Customers expressed interest in buying the full look, prompting Vergara to add unisex shirts, jackets and hats to Après Ski’s collection. Pieces are limited, as they’re mostly made using vintage fabrics. “I search for fabric everywhere, from flea markets to auctions,” says Vergara. apresski.es3.Material rewardsBieloBielo founder Josep Puig Romeu’s family has been producing premium knitwear since the mid-1980s. From the small town of La Llacuna, its manufacturing business has used state-of-the-art Japanese knitting machines to create designs for the likes of Marni and Balenciaga. “Since the age of 20, I was gaining experience across all departments: knitting, programming, finishing,” says Puig Romeu. “I also worked closely with various luxury brands and their designers.” With all this experience under his belt, Puig Romeu set up Bielo in 2013 to experiment with techniques and materials. His creations are a mix of the minimal – chunky wool cardigans, simple grey sweaters – and the eccentric, from patterned capes to reversible jumpers. The Admo navy cardigan (pictured) will make a great layering piece as you transition into spring.bielo.cat4.Trunk callBassalIt was a visit to Kyoto that inspired Pol Bassal to open his own shop in Barcelona. “I kept noticing all these really well-designed stores selling Japanese brands,” he says. “I thought that’s what my city is missing.” His eponymous, multi-brand shop opened next to La Pedrera-Casa Milà in 2020, stocking mostly Spanish designers with the odd high-end international label thrown in. There’s also a range of swimwear designed by Bassal himself, ranging from one-piece suits for women and swimming trunks for men featuring upbeat colours and graphic patterns. “I noticed a lack of swimwear made using premium, European-sourced materials and thought it was time to do something about it,” he says. bassal.store5.Body of evidenceRodaMarta Jubero Domènech took an unconventional route to becoming a beauty entrepreneur. The Barcelona native was working in San Francisco for an aerial-software company when she realised that she could take what she had learned in tech and use it in cutting-edge cosmetics. “I’d come into contact with the ways in which data science could be applied to health,” she says. “I noticed that beauty was missing the modern way of formulating products.” In 2020, Jubero Domènech returned to Barcelona, where she set up Roda with her brother, Virgili. Their first step was to create a database of more than 10,000 ingredients and 2,000 dermatological studies. They then analysed the data using AI-assisted techniques to develop the product formulas. The result is a concise range that prioritises ingredients from the Mediterranean region.  rodacosmetics.com6.Delivering the goodsManuel DreesmannAfter graduating from his design studies in Germany, Bremen-born Manuel Dreesmann headed to Barcelona to forge a new life for himself. “I instantly fell in love with the city and its vibrant atmosphere,” says Dreesmann, who took on various freelance design jobs before launching his own leather goods brand in 2018. “Initially, I was just making things for friends and family. As more and more people started showing interest, I decided that this could be the project upon which I build my career.” In 2021 he opened an atelier and showroom in the El Born neighbourhood. It’s here that Dreesmann and his small team of artisans create their wares, cutting and stitching with precision to create a range of bags, belts, wallets and laptop sleeves. “We carefully select only the finest, vegetable-tanned leathers,” he says. “Most of it comes from renowned tanneries in Igualada, just a stone’s throw from Barcelona.” manuel-dreesmann.com7.Working classBastidaBastida is known for its unisex range of workwear, made in workshops along Barcelona’s industrial fringes. You’ll spot Bastida-designed uniforms in some of Spain’s most elegant establishments, from Seville to Madrid, but its heavy cotton T-shirts and loose trousers work just as well in day-to-day life.bastidaforwork.com

A different view with Adrien Sauvage

A different view with Adrien Sauvage

Travel and restaurantsBeverly HillsJanuary 26, 20213 MINA different view with Adrien SauvageThe distinctive designs of House A Sauvage fuse elegant British tailoring with the laid-back lifestyle of Beverly Hills. We meet founder Adrien Sauvage who takes us on a tour around this dazzling city that fuels his imagination and allows him to dream. Monocle Films has partnered with Beverly Hills Conference & Visitors Bureau to reveal hidden gems through the eyes of local creatives.Editor Giada GhiringhelliSubscribeEmailiTunesYouTube

Brussels + Antwerp: The Monocle Travel Guide

Brussels + Antwerp: The Monocle Travel Guide

FashionAntwerpOctober 23, 20193 MIN 11 SECBrussels + Antwerp: The Monocle Travel GuideBelgium had no fashion history until six young designers put their country at the centre of that world in the late 1980s. To celebrate our latest travel guide, we travel to Antwerp to see how the fashion scene has matured.Available now at The Monocle Shop.Narrator Venetia RaineySubscribeEmailiTunesYouTube

On the scent: Five brands to look out for this June

On the scent: Five brands to look out for this June

Le Labo FragrancesJapanKyoto’s historic woodenmachiyatownhouses are not always treated with the respect they deserve. But this hasn’t been the case for a 150-year-old, family-owned former saké brewery by the Kamo river, which has been turned into a new home for New York-based fragrance brand Le Labo Fragrances.The atmospheric old building has been renovated with a light touch: door frames and walls have been left in a comfortably worn state and nothing feels overly restored. “It was about finding the right balance between preserving the past and bringing in new life,” says Deborah Royer, Le Labo Fragrances’s president and chief creative officer. The courtyard garden has been revived, while the oldkurastorehouse at the back has been turned into a small coffee stand. A tatami-mat room upstairs hosted a Kyoto calligrapher for the opening and will be used to welcome other craftsmen in the future. “We always try to connect with local artisans,” adds Royer, who tends to opt out of releasing traditional ad campaigns. “We don’t overdo the explanations; we try to [focus] everything around the fragrances.”Royer, who grew up on a farm in France, has long had a soft spot for Japan and itswabi sabiaesthetic. “We only use high-quality ingredients and work with small businesses and family-owned farms.” Ingredients come from all over the world, including cardamom from Guatemala, roses from Grasse, bergamot from Italy and sandalwood from a farm in Australia. “There are many similar products in the world, so if we’re going to offer something, it has to be different and resonate with us,” adds Royer, who can spend more than three years developing a fragrance.Le Labo Fragrances was bought by Estée Lauder in 2014 but Royer is confident that she can retain the brand’s identity. “I feel good about respecting the original intention and focusing on our craft.”lelabofragrances.comSantoniItalyItalian footwear and accessories label Santoni is going full steam ahead with its expansion plans. After setting up shop in London’s Harrods in 2023, executive president Giuseppe Santoni is now plotting openings in Paris, Zürich and Dallas later this year. “We want to better understand our customers’ needs and offer them the best service available,” says Santoni. “That’s part of the luxury experience. Having this physical touchpoint is the best way to get closer to your consumer.”The brand is best known for its smart leather loafers, which are crafted in its own manufacturing facility in Italy’s Marche region. The shoes stand out for their rounded-toe silhouettes, buckle embellishments and nature-inspired colour palettes, and have been enjoying a resurgence as fashion returns to formality. “The younger generation seem to be drawn to them,” adds Santoni. “Trainers are part of everyday life but we can offer more formal shoes that are equally as comfortable by blending craft with innovation.”Santoni has also been working on expanding its men’s offering, as well as bolstering its women’s and leather-goods ranges. These unisex leather slides, featuring double-buckle straps, make for an elegant off-duty staple.santonishoes.comDior Men’sFranceAccessories have always been a focus for Dior, one of the largest businesses in the LVMH portfolio, with menswear artistic director Kim Jones creating hits including smart shoulder bags for work and modern-day iterations of the Saddle bag. The new Dior Gravity capsule extends to travel-friendly styles and introduces a new type of grained leather, featuring the house’s signature Oblique motif. The material has been used across backpacks, messenger bags and leather goods in a palette of blacks, beiges and khakis. We have our eye on the weekender tote – ideal for short getaways.dior.comAvartLuganoAlma Veragouth had been dreaming of opening a menswear shop for some time. She had been running Avart, her Lugano-based womenswear boutique for more than a decade when the opportunity to expand came up. It was too good to ignore. “It was difficult to get the space; there were seven other candidates,” says Veragouth. But she prevailed and Avart’s new menswear shop opened its doors earlier this year after six months of renovation work.It is housed in an elegant building with huge, curved windows and continues Veragouth’s work of bringing niche, high-end brands to the Italian-speaking Swiss city. Veragouth, who worked in fashion in her native Kazakhstan before moving to Switzerland, picked labels such as Nigel Cabourn, RRL, Studio Nicholson and Salvatore Piccolo for the new boutique. She recently returned from a trip to Japan – part-holiday, part-research mission – and spoke of her deep affinity for Japanese and American brands, pointing to her selection of favourites, including Orslow and Engineered Garments.She is equally fond of refined interiors and hired renowned designer Bruno Keller to work on the shop’s refit. Keller created a warm space, which includes a mezzanine with wooden accents and recessed neon lighting from Italy’s Viabizzuno. Look out for the area featuring shoes, bags and accessories, and the cosy corner where you can kick back on an Eames lounger with a magazine or book from the shop’s selection. “The idea is to create a multicultural, intellectual space,” says Veragouth.avart-shop.comHermèsFranceFrench luxury house Hermès is delving deeper into the world of beauty, with a growing perfume-and-cosmetics line. It has quickly gained the approval of connoisseurs thanks to its best-in-class formulas, playful colour palettes and pristine packaging. The label recently released Herbes Vives, the third instalment in its H24 perfume line. The scent, created by Swiss perfumer Christine Nagel, evokes the fresh, earthy aromas of the natural world following heavy rainfall. The fragrance blends notes of sorrel, hemp and parsley with pear granita and fresh mint. The perfume’s light-green and refillable glass bottle is also striking.hermes.com

Workwear is back in the fashion fold – does the trend mark a shift in consumer behaviour?

Workwear is back in the fashion fold – does the trend mark a shift in consumer behaviour?

Fashion trends come and go at lightning speed, but one is proving to have lasting effect on wardrobes. Workwear has gone from being associated with the working classes to being embraced by style communities and subcultures around the world, from skateboarders to British punks. It’s a category that has been a fixture on the sartorial landscape for quite some time but today it has gained newfound momentum in mainstream men’s and women’s fashion – helping to shape the way we get dressed and set a new style agenda for 2024. In all four fashion capitals this year, houses grounded their ready-to-wear collections in styles synonymous with workwear. Celine, Ferragamo and Brunello Cucinelli opted for suede trucker jackets in their collections, while Coach offered gabardine and denim dungarees. Versace and Prada paraded utility vests, while Fendi featured leather aprons and tool belts – an homage to the elegant uniforms worn by the workers in its new leather-manufacturing facility in the Tuscan town of Capannuccia. It joins MaxMara, where creative director Ian Griffiths looked to Britain’s Land Army with his dyed drill boiler suits and chore jackets, to inspire his collection for next spring. Designers across the luxury spectrum are referencing humble workwear archetypes, while original workwear brands such as Carhartt WIP and Dickies are enjoying renewed popularity.Utilitarian design by AspesiBut why the sudden appeal? For one, people are drawn to the way that workwear whispers smart-casual, says Lucie Greene, trend forecaster and founder of consultancy Light Years. “Workwear has almost become quiet luxury for the original hipsters,” she says. “As this group reaches financial maturity, it is starting to embrace the workwear aesthetic in a more refined way, looking for indulgent materials. But core design values, such as reductionism, sturdy quality and industrial cues, remain.” Pointing to new-wave workwear-inspired brands, including Alex Mill and Studio Nicholson, Greene notes that their appeal also lies in a unisex approach, creating “a modern uniform for anyone who wants elevated comfort”.Workwear addresses our demand for increased comfort while providing a refreshing alternative to the streetwear wave of the past decade. It also shines a spotlight on the value of embracing classic design and eschewing trends. “This reflects a broader social and cultural shift in values and preferences in which people are seeking authenticity, durability and functionality in their clothing choices,” says Carolyn Mair, author ofThe Psychology of Fashion. Mair notes that workwear fosters a mindset that views clothing as long-term investments. “By prioritising craftsmanship and wear-forever clothing, brands and consumers are embracing a paradigm that reduces consumption, extends the lifespan of clothing and minimises waste.”From a recent Fendi collectionWorkwear on the MaxMara runwaySuch is the continued appeal and success of the original workwear brands in hooking new customers, luxury designers need to elevate and move the design along to offer something fresh. Labels such as Japan-based Sacai (which has recently collaborated with Carhartt WIP), Britain’s Olly Shinder and Fendi have all been helping to diversify the market, so much so that today the swing tags of workwear garments oscillate from accessible to premium. At luxury multibrand retail outfit Matches Fashion, menswear buyer Alexander Francis has bought into workwear styles from Carhartt WIP, Drake’s, RRL and Visvim, some of which are under the £100 mark (€115) and average around the contemporary price bracket. “All these brands offer go-anywhere, do-anything products at a selection of price points,” he says. “We are seeing customers looking for styles that can work in the office and at the weekend. It’s about buying less but buying smarter – and workwear really talks to this shift in behaviour.”While Francis doesn’t predict a return to the head-to-toe workwear dressing of the early 2010s, he points to “die-hard” workwear style icons such as Daniel Day Lewis and John Mayer “who show that a uniform approach to workwear remains a classic look”. The uniform element of workwear strikes a chord: see the rise of the Danish fashion industry or bellwether brands such as Prada using their fashion shows to celebrate uniforms associated with the care sector and workwear (the irony of a €4,000 full-length donkey jacket noted). For Morten Thuesen and Letizia Caramia of uniform specialist Older, a Milan-based business, “uniform means longevity”. In the decade since they left their jobs at Alexander McQueen in London to explore the artistic potential in the industrial side of uniforms (their clients include the Noma Group, Tate Modern, Château Marmont and Flos), they have become experts in the space. “Uniforms have always been a fascinating aspect for fashion – it’s to do with the tailoring and understanding proportion,” says Thuesen. “Our ideology is that the uniform is democratic and that needs to be translated in the design but also the pricing, supply chain and production.” As for Lawrence Steele, a fellow Milan-based designer and creative director at Aspesi, uniforms have gone from symbols of restriction to a form of “liberation” from the daily task of getting dressed.  It’s by the same notion that workwear is again in the spotlight. “Craft used to be seen only in terms of hand-sewn garments, while manufacturing had associations with mass production and low quality,” says Greene. “New-wave workwear highlights the intersection of hand craft and old-school manufacturing, associated with true skill in small-batch production, ingenuity in mechanical machines and pride in clothing emerging from factory towns.” It hails a new era. As Mair puts it, this chapter in fashion won’t be defined by a trend for a change but “a fundamental shift in the psychological relationship that people have with their wardrobes”.

Adopt your own look: The case for dressing in a personal uniform

Adopt your own look: The case for dressing in a personal uniform

For New York writer Fran Lebowitz, it’s an Anderson&Sheppard suit, made bespoke on Savile Row. For the designer Rei Kawakubo of Comme des Garçons, it’s a black leather biker jacket and a trademark razor-cut bob. At Milan Fashion Week, Miuccia Prada tends to take her catwalk bow in a pleated midi skirt topped off with some fine knitwear. In a world filled with novelty, a recognisable look, a trademark garment or signature silhouette, can work as a calling card. Think of a uniform as a kind of personal branding. However you choose to dress, the clothes you don are a chance to impress a version of yourself upon the world, to say something to those you meet without speaking out loud. To wear the same item, or a variation on a theme, wherever you go, adds another layer of definition to your image. At the same time, having a uniform removes a layer of decision-making from your morning routine. Perhaps that’s partly why for generations, men in positions of power have relied on the same variation of a well-cut, navy or grey suit. There’s something quite precious about having a signature look: it speaks to an intentionality around getting dressed that requires time and attention – two of the ultimate luxuries of the modern world.  I’ve always aspired to have a uniform, poring over pictures of Diane Keaton as Annie Hall in masculine Ralph Lauren separates and envying peers who built wardrobes around a single designer or trademark piece. Instead, for the majority of my twenties, my own wardrobe was a collection of oddities with no through-line connecting them. In hindsight, I wasn’t ready to pin myself down. My work-life often felt precarious, so I wanted my clothes to act as armour and give me the flexibility I needed to move from one project to the next. That’s one of the powers of clothing, after all – it’s the camouflage an individual needs to gain access to different kinds of context. One morning, I would put on a turtleneck and a smart blazer to meet a new client in a boardroom; another afternoon, I would wear a vintage Laura Ashley dress and trainers to interview an off-duty actor in a neighbourhood café. The single signature style felt like an indulgence that I couldn’t quite afford. A signature style is a way of taking stock of the changes that define us: places, jobs, people, decisions made and regrettedOver time, though, I started defining a uniform and turning particular colours, fabrics and silhouettes into staples. To get there, you can start by tracking down multiple iterations of your favourite styles and silhouettes, the moment you find them. I like slightly wide-legged trousers, men’s shirts, tweed or corduroy layers, knit turtlenecks, a little blue denim, a little white linen and always a dark woollen coat in winter. It’s also better to aim for coherence over strict concurrence and dress for your lifestyle. Out of practicality and a love of walking, I wear my colourful Hoka trainers almost every day. It’s an ever-evolving process, informed by the places we experience and the people we meet along the way. Last year, I moved home to Dublin, fully aware that the cities we inhabit leave traces on us. It’s not that a city comes with its own dress code but it pushes us to adapt to a new set of circumstances. Until recently, I felt myself to be a Londoner and I dressed for the city’s temperamental nature: its rain and morning fog; its influences, from Savile Row and sportswear alike. I was conscious that my neighbours, my colleagues, strangers on the Tube carriage – most of us had not grown up here. We decided to move here of our own volition; like getting dressed in the morning, it was a choice we had made for ourselves, as a way of determining our own lives.Dublin, by contrast, is a smaller city – you can walk across it in an hour or two – with long winters that are reminiscent of the Nordics. It’s why here wool is mandatory and a big coat trumps everything. Since making the move, I’ve started wearing colourful vintage scarves to keep warm. I reach for one almost every day and tie it loosely at the throat. Then I go about my day, just the smallest bit more certain of who I am, where I find myself and why. This evolution is a reminder that signature style is a way of taking stock of the changes that defined you: places, jobs, people, decisions made and regretted.Where to begin to figure out your own style signature? Pinpoint the garments you most enjoy wearing – it might be a blazer with particularly sharp shoulders, a fedora in a specific shade of green or the perfect pair of loafers – and double down. Filling your wardrobe with the items that bring pleasure will shape the impression you leave among acquaintances both new and old.The unmistakeablesMajor players who defined their own look1.Miuccia PradaEmbodying Milanese elegance, Prada is always seen in midi skirts and slim-fit cardigans of her own design.2.Rei KawakuboThe Comme des Garçons designer carries an air of mystery, partly thanks to her all-black uniform and signature bob. 3.Steve JobsNever without his signature Issey Miyake rollneck sweaters, Jobs understood the power of personal branding from early on.4.Fran LebowitzThe writer is known as much for her sharp wit as her flair for boxy Savile Row blazers and brown cowboy boots. 5.Tom FordFord applies his sense of precision when dressing himself in a uniform of slim suits and aviator glasses. 6.Karl LagerfeldA uniform of fingerless gloves, sharp suits and dark sunglasses turned the fashion designer into a pop-culture icon.Monocle comment: Rethink your shopping habits by taking a step back from the fast fashion cycle and returning to the atelier, where you get to meet the makers, learn about the production process and invest in fully personalised items.

Athens’ creative renaissance: Makers, designers and shopkeepers to know

Athens’ creative renaissance: Makers, designers and shopkeepers to know

In Athens, the sun shines brightly, the music is extra loud and crowds overflow from cafés and restaurants. This commitment to savouring life’s simple pleasures – good food, good company, good weather – has defined Athenians’ outlook. And today, it seems that the world is taking note and looking to join in on the fun.This would explain why hotels such as the Grand Bretagne in the centre, the newly opened One&Only resort in the south and many new boutique concepts are booked year round. Athens is becoming a real destination and not just a mere summer stopover for those visiting Paros or Spetses. It has also become the chosen home for an ever-growing group of entrepreneurs and creatives who move here for the sunshine, the food and the cost of living. A renewed sense of optimism is in the air too: the streets are cleaner and busier than before, people smile at strangers more and entire neighbourhoods have been transformed by the opening of new restaurants, bakeries, shops and cultural spaces.Dimitra Kolotoura, co-founder of Zeus + DioneThe Zeus + Dione boutique in AthensIt’s no surprise that the hospitality sector was the first to take off, given the Greeks’ affinity for hosting. But locals have been experimenting beyond food and drink by applying their skills to retail by launching their own fashion brands and setting out to revive craft and manufacturing traditions that have been dormant since the 1980s. This means that when you walk around the Greek capital, whether along the cobbled streets of Plaka or in busy Syntagma Square, you’ll find more than cheap souvenirs and mass-produced fashion. Instead, there is a variety of multi-brand boutiques, concept shops and brand flagships where the owners are likely to greet you in person, share stories behind their designs and tell you about the provenance of their products – the majority of which are proudly “Made in Greece”.“We’re finally in the right place at the right time,” says Dimitra Kolotoura, co-founder of Zeus + Dione, a luxury ready-to-wear and accessories label. “The economic crisis of the 2010s urged people to start thinking outside the box. In our case, we wanted to do something creative for our country during that difficult time,” says Kolotoura, who co-founded the label with Mareva Grabowski 11 years ago.Zeus + Dione is a good example of what a modern Greek luxury label looks like, translating classic Greek design and symbolism into modern clothing, supporting artisanal manufacturers across the country and making its presence strongly felt in the city centre. “Within a half-mile radius, you’ll find us in so many different locations, from the GB Corner Shop inside the Grand Bretagne hotel to the Attica department store and our own flagship,” she says. “International customers come to Zeus + Dione to buy something that represents Greece.” It’s A Shirt colourful spring collectionThe brand’s own shop is a minimal, compact space on Voukourestiou Street, a prime spot where the historic Athenée café, Pallas theatre and boutiques for the likes of Rolex and Eres are also located. Kolotoura and her team are always on hand to talk customers through the stories of cultural heritage underpinning every choice of fabric: silk produced in the town of Soufli, embroidery from Argos or shearling from Kastoria, nodding to the area’s community of shepherds. “Greeks have distanced themselves from manufacturing but as new opportunities come up, people will want to get involved again,” says Kolotoura. “If you commit to creating high-quality products, recognition will come, people will start to feel proud and they’ll change their preconceptions around Greek-made products. Greeks didn’t want to hear about local labels in the past but I think that we’ve helped change that mentality.” There are signs of this shift across the city centre, where homegrown labels now sit proudly next to shops by established international houses. A stone’s throw from Zeus + Dione, and next to Chanel’s Athens boutique, is the flagship of handbag label Callista, which is owned by Celia Sigalou and Eleni Konstantinidou. “The idea was to create quality leather products with artisanal details so we built our entire team around that [concept],” says Sigalou in reference to the Callista atelier where women make hand-embroidered straps and handles that go on the label’s minimal tote bags. “There was a danger at one point of associating Greek design with folklore. We want to apply traditional craft to modern silhouettes.”On the other side of the street, you’ll find a sun-filled shop designed to resemble a glamorous 1970s hotel, complete with mesh chairs (reminiscent of the ones found in Athens’ popular outdoor cinemas), colourful tapestries and aquamarine tiles. This is the home of Ancient Greek Sandals, another local label that has achieved international recognition and established itself among the new generation of Athens’ luxury that Athenian brands are achieving, with its footwear collection (beyond the signature summer sandals, you’ll find shearling slippers, ballet flats and more) and curation of other international labels, from Italian sock label Maria La Rosa to Ukrainian outerwear specialist Ienki Ienki. “We have this home and we want to use it to bring friends of the brand together,” says co-founder Christina Martini.One of Christina Christodoulou’s classic designsChristina Christodoulou, It’s A Shirt founderThere is even more to discover beyond bustling Syntagma Square. Heading uphill to the heart of Kolonaki, an area that was always populated with high-end boutiques, you’ll find renovated brand flagships, menswear specialists and heritage jewellers scattered amid its narrow streets. The absence of a main shopping thoroughfare makes venturing into Kolonaki a little more adventurous than usual; there is no loud signage so you have to seek out each destination and brave some steep slopes along the way.Christakis, the area’s historic tailor, is a great place to start. Having operated in the same spot since 1947, the shop is an Athens institution. It’s now run by brothers Christos and Antonis Nyflis, the owner’s grandsons, remains a go-to for lightweight shirting, made-to-measure suiting and pyjamas. The in-house tailor is often found cutting patterns at the back of the shop and the Nyflis’s mother manning the till while they meet clients for one-to-one appointments. “There’s a lot of new business travellers from Europe and the US who have become loyal clients because we offer competitive prices and shorter waiting times,” says Christos. “You can also get a feel of old Athens here. We stick to the original design of the shop so that someone can come in and be reminded of what it is like to visit a traditional shirtmaker.” Indeed, the dark-wood cabinets, stacks of archival sketches and sounds of fabric being cut and steamed transport shoppers back in time. Across the street, multi-brand boutique The Aesthet brings together a number of Greek womenswear brands under one roof, from Zeus + Dione to summer specialist Ancient Kallos and jewellers Lito and Ileana Makri. “We were the first boutique to bring together local designers in about 2013,” says founder Alexandra Zakka. “Before that we were governed by this xenocentrism and everything was imported.” Zakka, an ambitious entrepreneur, has gone on to open a second shop on the island of Mykonos and plans another in the forthcoming Ellinikon malls in Athens. “There’s ongoing demand from both tourists and locals,” she says. “Given its position, Athens is a great weekend destination and can really deliver when it comes to food, nightlife, history and now shopping. We are calling it the ‘Greek-end’.” The Kolonaki neighbourhood is also a treasure trove for jewellery lovers, filled with boutiques and showrooms of some of the city’s most renowned jewellers. Ileana Makri is the leader of the pack, known for her namesake line, which is particularly popular with US department stores. Her concept shop, near Kolonaki Square, brings together her own collections with some of the best – and hardest-to-source – names in fashion. You’ll find cabinets of Ileana Makri rings featuring the popular evil eye motif next to pieces by Bibi van der Velden, Sophie Bille Brahe and Marie Lichtenberg; accessories by The Row (elusive founders Mary Kate and Ashley Olsen are fans of Makri’s work) as well as clothes by La Double J. “Nothing is seasonal,” says Myrto Anastassopoulou, Makri’s daughter who works on the shop’s curation. “We don’t see competition – we just want to reflect how people dress and you never just wear one brand. The mix of brands and price points also means that people feel more comfortable to walk in.”Jeweller Nikos KoulisJewellery by Nikos KoulisNikos Koulis has also built an international jewellery business out of Athens with partners in the US, Europe and the Middle East who appreciate his purist design ethos. He is now building a new Kolonaki boutique to create more space for meeting his customers and designing bespoke pieces for them. “A big part of what we do revolves around unique stones,” says Koulis as he opens the safe behind his desk to show off two dazzling, uncut emeralds sourced for this type of commission. “I build a narrative around the stone.” The pieces are produced in a workshop where a multi-generational team of artisans works together. “It’s a family-style office and the ages of our staff range from 25 to 75, with everyone offering their own perspectives and wisdom.” Fashion discoveries aren’t reserved for the hilly roads of Kolonaki. The older parts of Athens, known as Plaka and Monastiraki, where the streets are narrow and lined with cobblestones, are becoming destinations in their own right. If you’re heading to the Acropolis today, you won’t just find cheap souvenir shops along the way. Though there are still plenty of those around, a corner of Plaka is now also home to Mouki Mou boutique’s new Athens outpost where you can pick up glamorous evening wear by Paris-based Maison Rabih Kayrouz, classic linen tailoring by Apuntob and handcrafted homeware. If you feel like a break, the shop’s terrace also happens to have one of the best views of the city.Clothes featuring traditional Greek block printingA quick stroll around the surrounding area reveals the wave of change taking place in an area that was previously the preserve of tourist traps. After shopping at Mouki Mou, you can also stop at Wine is Fine, one of the many new wine bars and try modern Greek cuisine at Linou Soumpasis&Sia, a favourite of Mouki Mou owner Maria Lemos. Olgiana MelissinosMelissinos’s handmade sandalsThe area is also home to historic, family-run shops that are finally becoming recognised for their meticulously crafted products. Olgianna Melissinos Sandals is one such spot. Discreetly located in a Monastiraki arcade between antique shops and cafés, it offers some of the best made-to-measure leather sandals in town, crafted by owner Olgianna Melissinos, who continues her father’s craft. “I was scared of living up to his name; he was such a character and had a reputation as a sandalmaker but also a poet,” says Melissinos, who now spends her days cycling between her shop and her workshop, where all sandal orders are fulfilled by her and her husband. She is not afraid to experiment with colour and different types of leather, which means that her shop has become the worst-kept secret among discerning travellers who appreciate handmade pieces and classic designs. “We want to highlight that sandals are a sophisticated shoe choice for the summer,” she says. “At the end of the day, sandalmakers in ancient Greece were also politicians,” says Melissinos, who is always on hand to take customers’ measurements and offer personalised recommendations. “The concept of handmade can be quite elitist but I want to make sure that it is as accessible as possible.”The energy of Athens can be felt throughout the city but nowhere is it more evident than Exarchia, the city’s anarchist quarter, which has now turned into a vibrant, creative hub filled with independent boutiques run by young entrepreneurs, vinyl shops, artists’ studios and bookshops. “There was a time when you weren’t able to walk here at night or leave your car without the windows getting smashed,” says Harilaos Kourtinos Pallas, who has just opened concept shop Aphilo Athens in the area, with visual artist Antigone MacLellan. “When I lived here as a student there was something to discover in every corner but all of a sudden everything was deserted and crime went up in the 2010s. It’s great to see people walking around freely again and tourists exploring the area.”Alexandra MacLellan and Harilaos Kourtinos Pallas, co-founders of Aphilo AthensThe team at historic tailor ChristakisAphilo Athens brings together the founders’ creative circle (jewellers working with upcycled materials, designers experimenting with natural dyeing and ceramicists) as well as their own work, which ranges from jewellery to furniture and handcrafted fashion. “This was missing in Athens, where these concepts are usually limited to art galleries,” says Pallas, who custom-made all the furniture in the two-storey shop. “We want to show the skills being revived by young people in Athens.” He is leading by example by introducing his own label, Kyr Lakis, in the shop, created as an homage to his grandfather, a craftsman specialising in traditional Greek block printing. “My mum taught me the craft young,” says Pallas, who now prints his grandfather’s drawings, carved on wooden stamps, cotton shirts, silk scarves and tote bags. “We’re the only family with this heritage and it would have been lost otherwise,” “I want to grow this into a fully fledged lifestyle brand.”There’s a unanimous urge here to revive traditional Greek craft and a palpable sense of national pride. “We’re seeing this in the design world too,” says Pallas. “People used to throw away mosaics and traditional furniture. They craved that modern, clean look because in the 1990s they couldn’t travel much and felt a bit trapped. Now that the world has opened up, we are able to appreciate our own culture more.”Pallas’s thoughts are echoed by Christina Christodoulou, founder of shirting brand It’s A Shirt, whose studio-cum-shop is a street away from Aphilo. Her brand is equally intertwined with family heritage; she grew up with a tailor father who now cuts and sews every shirt that is produced by her label. “Up until the late 1980s, my father ran a small production company in Athens and worked with 10 to 15 local clients but most of those brands either closed down or moved production to China,” says Christodoulou, who saw an opportunity to revive her father’s workshop and target the growing group of local and international customers who want to know who makes their clothes. She sources cotton and linen from a factory in Nafpaktos in the west of Greece, which is one of the last cotton producers in the country. “People write to me to say that they can’t wait to travel to Athens to try on the collection,” she says. The Vathis neighbourhood in the city centre, is being transformed at a similar pace. It was best avoided until a few years ago but for US-born Andria Mitsakos, the neoclassical building that she took over on Anexartisias Square was the perfect location for her by-appointment concept, Anthologist, where she sells clothing, accessories and furniture produced in small workshops in Athens, Cairo and Armenia. Her presence in the area, along with the opening of the Alekos Fassianos Museum nearby, has helped to transform the face of the neighbourhood. “I make most of my bags, belts, ceramics, jewellery, furniture and stained glass all in this country,” she says. “There’s a shift in perspectives and people’s value systems so they’re appreciating tradition again; what’s old is new.”Ileana Makri designsIleana Makri with her daughter, Myrto AnastassopoulouMitsakos’s business is shining a light on the plethora of skilled artisans across the city and connecting them with a new European and American clientele, who often come in to commission custom pieces. “Athens is a convergence of cultures,” says Mitsakos. “That’s why I feel strongly about also producing in Egypt where so many Greeks still live, “It’s about cultural preservation. People don’t want cookie-cutter, they want pieces with history and soul.”And there’s plenty of soul in Athens, given the intimacy of the shopping experiences on offer and the sheer breadth of products and price points available. You could be commissioning furniture in Exarchia one day and picking a stone for a piece of high jewellery or getting a pair of made-to-measure sandals for less than €100 the next, all the while having coffee and a deep conversation with each business’s owner. Locals are grasping this momentum and are determined to maintain it, with more ambitious shop openings, cross-sector collaborations and a new vision of what modern Greek design could look like. “There’s this freshness in our designs that is surely associated with our country,” says Nikos Koulis. “Every time I land in Athens and see the sunshine, I’m so thankful that I live here.”Address book:Best for Athenian style:Zeus+Dione6 Voukourestiou Street, 10564Elegant leather bags:Callista11 Voukourestiou Street, 10671Footwear haven:Ancient Greek Sandals 1 Kolokotroni Street, 10562One-of-a-kind jewellery:Nikos Koulis15 Filikis Eterias, Kolonaki Square, 10673Meet the tailor:Christakis5 Kriezotou, 10671Made-to-measure sandals:Olgianna Melissinos7Normanou Street, Monastiraki, 10555Best luxury curation:Mouki Mou15 Diogenous, 10556Best-in-class shirts:It’s A Shirt67 Asklipiou, 10680Craft revival:Aphilo Athens49-51 Zoodochou Pigis, 10681To refuel:Wine is Fine6 Vissis, 10551Post-shopping dinner:Linou Soumpasis k sia2 Melanthiou Street, 10554

Hul le Kes proves that small-city manufacturing can be the right choice

Hul le Kes proves that small-city manufacturing can be the right choice

Historically, the city of Arnhem was known as an industrial centre and a focal point for Dutch-German grain trading. But more recently the city, in the east of the Netherlands, has blossomed into a creative hub – a development triggered by the opening of the ArtEZ academy in the early 2000s, which offers courses in fashion design, dance and fine art, alongside a host of other creative disciplines. A number of homegrown labels and boutiques, such as Judith ter Haar’s Jones, have helped build this reputation even further. Co-founders Sebastiaan Kramer (on left) and Sjaak HullekesFor designers and ArtEZ alumni Sjaak Hullekes and Sebastiaan Kramer (who follow in the footsteps of other famous ArtEZ graduates, such as couturiers Iris van Herpen, Viktor Horsting and Rolf Snoeren), the city’s compact size and sense of community offer an opportunity to return to traditional ways of making clothes and building a fashion brand. In their world, a customer can easily drop by the atelier to ask for an alteration or a repair and know the makers by name. Linens are often sourced from French flea marketsHullekes and Kramer, who were disillusioned with the fashion industry’s waste footprint, founded their label, Hul le Kes, in 2018 with the goal of returning to the basics. Working in a small workshop in the Van Oldenbarneveldtstraat area next to the Rhine, the duo is committed to producing every piece that they design within their atelier’s four walls. More than 90 per cent of the materials that pass through the workshop are recycled and given a new lease of life.What we would buy:The Cremer jacket:Crafted entirely from upcycled vintage woollen blankets sourced from donations in the Netherlands.The Abramovic jumper:This oversized garment made using recycled cotton from an interiors company was inspired by the raw edges often found the work of Serbian artist Marina Abramovic.The Rodin shirt:A modern silhouette created from deadstock linen pays homage to the iconic Parisian sculptor.Inside the workshop, sewing machines hum with activity as the Hul le Kes team of 50 tailors, pattern makers and apprentices painstakingly sew, stitch and steam natural or recycled fabrics. “We wanted to get back to the knowledge of manufacturing that is almost non-existent in the Netherlands,” says Kramer. “Arnhem doesn’t traditionally have a strong textiles know-how. The city is known for its fashion and design prowess but not for manufacturing – that tends to happen in India and China. This is the craft that we are trying to renew.” Streamlined production allows Hullekes and Kramer to see the process through from start to finish, meaning that their craft is evident in every small design detail, from the hand-crocheted edges on the pockets of parkas to the loose cuts of their trousers, a nod to old sailor uniforms. “The Hul le Kes style is informed by an antiquarian aesthetic, reminiscent of the old-money style of dressing, but reimagined for the contemporary wearer who seeks practicality,” says Kramer.“The city is known for its fashion and design prowess but not for manufacturing. This is the craft that we are trying to renew”The names of the garments pay homage to the likes of Dutch author Jan Cremer, US painter Jackson Pollock and French philosopher Simone de Beauvoir – a testament to the designers’ penchant for honouring the past. In the same vein, antique markets are the perfect hunting ground for the duo, who are always scouring French flea markets to find old linens (which often come embroidered with family initials), unwanted tablecloths, blankets and deadstock from the fashion industry, which is most often discarded because of minor defects. Arnhem’s recycling initiatives and The Salvation Army also donate unwanted materials to the brand, as do the locals. As the reputation of the label has grown, Arnhem’s residents now make sure to save yarns from old pieces of clothing and make regular stops at the Hul le Kes atelier to drop them off.Hul le Kes showroom is in a former ironmonger’sPieces nod to the duo’s penchant for artThe dyeing processOnce the recycled materials are secured, a natural dyeing process follows, using onion peel, avocado skins, rust and walnuts collected from forests and restaurant kitchens, giving each piece its own identity. It’s a lengthy undertaking – the studio only manages to produce some 150 pieces a month – but they’re in no rush because the Hul le Kes ethos doesn’t revolve around trends. Instead, collections are painstakingly developed with both the previous owners of the materials and the brand’s future consumers in mind. “Knowing where your clothes have come from is an important part of the recycling procedure,” says Kramer. Each piece comes with its own passport, documenting its place of origin, the date it was completed and the origins of the fabric. Once ready, pieces make their way to the brand’s flagship boutique, which opened last summer. Located in a former ironmonger’s within walking distance of the atelier, the airy boutique also has an events space, where the brand’s creative clientele – a mix of film producers, architects, graphic designers and gallery owners – get together to host panel discussions, see exhibitions or celebrate their own milestones. Opening up their space to others is part of having a “regenerative mindset”, say the duo, so they make sure that part of the shop is always available for clients to hire.Though Hul le Kes is slowly building up its business – it participated at Florence’s Pitti Immagine Uomo this January – it only plans to work with a handful of retailers who share the same passion for craft and artisanal manufacturing methods. “We like to compare ourselves to a family business where you know people personally,” says Kramer. “We don’t want to lose the sense of where Hul le Kes started.” In many ways, the brand has gone back in time by running a business that is so intricately connected with its local community and with slow, handmade production. It is a bold statement that is also decidedly modern.hullekes.com

Sharp dressing at The Decorum

Sharp dressing at The Decorum

FashionBangkok, ThailandJanuary 9, 20243 MIN 21 SECSharp dressing at The DecorumThe Bangkok-based retailer and fashion label has been recognised as the top emerging fashion outpost in Monocle’s inaugural Retail Awards. We meet co-founder and creative director Sirapol Ridhiprasart to talk about dressing The Decorum way. The brand’s silhouettes blend Thai style with classic British footwear, Japanese tailoring and more.Editor Helena KardováSubscribeEmailiTunesYouTube

Step into atelier Luca Avitabile, Naples’ bespoke shirtmaker

Step into atelier Luca Avitabile, Naples’ bespoke shirtmaker

Calling on an expert cloth-cutter shouldn’t be reserved for special occasions or formal suiting. Skilled artisans around the world take commissions for everything from made-to-measure shirts to custom-made gloves, ties and footwear designed to last a lifetime. Booking an appointment with a local tailor or visiting a specialist atelier while on the road is a smart investment that will ensure that you feel good and look your best during professional engagements and social gatherings. The process also opens up opportunities to build relationships with the people making your clothes and to follow the process from beginning to end, a refreshing change from fast fashion and next-day deliveries.Naples is a city that’s teeming with workshops that produce one-of-a-kind items. You’ll find the best ties at Marinella, expertly cut trousers at Marco Cerrato, elegant leather gloves at Omega and the finest-quality shirts at Luca Avitabile. “A made-to-measure shirt offers almost infinite possibilities and a level of comfort that is hard to get any other way,” says Neapolitan shirtmaker Luca Avitabile, who is part of a tight circle of southern-Italiansartorieoffering bespoke shirting for discerning shoppers from around the world.Finished productsPersonal measurementsEarning your stripesThe experience of having a shirt made at Avitabile’s atelier usually starts with a walk along the streets of Naples. Connoisseurs know to steer their way to Via Toledo, a hectic shopping promenade in the city centre. Between the blinking shop signs, they duck through a discreet entryway, walk one flight up an echoing stone stairwell, ring the bell and step into Avitabile’s terrazzo-floored fitting room. After a cup of coffee and the usual pleasantries, Avitabile will pull out a tape and swiftly start taking measurements. It is a seasoned performance. Avitabile was born into the trade – his father was a shirtmaker, as were his grandparents – and also has a degree in shirt-cutting from the Instituto Secoli in Milan.The model of the shirt follows the Neapolitan custom of having slightly higher armholes than the English standard. “It allows for a snug fit without sacrificing comfort,” he says. Then it’s time to get creative and choose from an array of options: the shape and stiffness of the collar, the type of cuff, the question of front pockets. In Avitabile’s drawers, there are hundreds of fabric swatches, from striped Carlo Riva twill to Alumo’s soft Swiss cotton or even Japanese denim. And don’t forget the buttons: should the mother-of-pearl be Australian or Tahitian? Though Avitabile works with old-school rigour, his version of the tailored look is relaxed. On most days the shirtmaker wears the Friday polo, sewn from a lightweight piqué fabric, paired with a sharp overshirt. The casual models were introduced in 2020 as part of a ready-to-wear line and have proven to be just as popular custom-made. “Clients who come for a classic shirt usually add a [made-to-measure] overshirt or a polo to their order,” says Avitabile.Choosing materialsAfter the introductory appointment, Avitabile sits down to cut a shirt pattern from plain muslin. He then follows this up with a fitting. “This is the most delicate part of the whole process,” says Avitabile, who is a firm believer that there is nothing that can’t be fixed with a few pins and another turn of the sewing machine. “That is my favourite part.”After the fitting, the atelier is ready to start cutting into real fabric. Within six weeks the finished shirts land on customers’ doorsteps, wherever they are in the world. The workshop archives every customer’s personal shirt pattern, meaning that after your first order, in-person fittings are no longer essential.Of course, this decidedly old-fashioned process is far lengthier than heading to a department store and picking out a mass-produced item that’s sitting on a shelf. But it’s also a satisfying one that gives you a chance to invest in valuable craft traditions, experience exceptional service and get creative too.lucavitabile.itMonocle comment: Fast fashion is convenient but also limited and bad for the environment. Having clothes tailored puts you at the centre of the process – and the outcome. The result? A wardrobe that you’ll love for a lifetime.

Scandinavian minimalism with an inviting generosity

Scandinavian minimalism with an inviting generosity

In an industry as fast-paced as fashion, the value of long-term collaboration can easily be forgotten. But some creative relationships deserve to be more than just flings. Stockholm-based luxury fashion label Toteme has called on design and architecture studio Halleroed for 10 years to help create a visual identity for its offices and shops. What started as a commission to design the label’s first office in New York has flourished into a global partnership. Toteme’s co-founder Karl Lindman and Christian Halleröd, his counterpart at Halleroed, have worked together to design shops in London, New York, Los Angeles, Shanghai and Seoul, establishing a design language that is as recognisable as the brand’s signature outerwear and contrast-stitch knits. They have proven that architecture and good interior design can help to define a label. “Our shops have become the physical expression of Toteme as we develop into a global business,” says Lindman.When Monocle visits Toteme’s Stockholm headquarters in the Stureplan neighbourhood, we find Halleröd sitting across from Lindman – a position you’ll find him in whether the duo are sharing design references or plotting their next project. “With every new shop, we’re getting closer to what Toteme stands for,” says Halleröd. “As interior architects, we try to align with the brands that we partner with by following their work and putting in the research.” When the pair envision a new space, they try to capture Toteme’s aesthetic with neutral palettes and playful antique finds that add warmth and signal that this is far from your average Scandinavian minimalist label. “We want to be generous to our customers,” says Lindman (pictured, on left, with Halleröd). “Their time is important.”The first design reference that Lindman and Elin Kling, his partner and Toteme co-founder, shared with Halleröd was the work of Donald Judd, the US artist known for his clean colour palettes. “Looking back, I think that it was the first hint of what we would develop together,” says Lindman. A sense of restraint has come to define every boutique that they have since worked on, starting with the brand’s flagship on Stockholm’s Biblioteksgatan 5, designed to resemble a townhouse, complete with a lounge, a walk-in wardrobe and a bedroom. In New York, they went on to design an even more distinctive space in which metal shelving is placed next to striking patterned sofas by Austrian architect and artist Josef Frank. Customers come to replenish their denim and silk shirts but equally to see the vibrant patterns on Frank’s sofas up close and take in the interiors. “The design always remains pure and minimal to reflect Toteme,” says Halleröd.More recently, the pair worked on the brand’s first London opening. In a Queen Anne revival building on Mayfair’s Mount Street, you’ll find a marble statue from the 1900s by Swedish sculptor Carl Milles, a steel sofa by Australian industrial designer Marc Newson and various items by designers from the 1930s Swedish Grace aesthetic movement, including a coffee table by Otto Schulz and a couch by Olle Engkvist. “Every new project starts with a site visit and broad conversations about the city and Toteme’s place in it,” says Lindman. “The physical space that we work on needs to reflect where the brand is at that given moment. I’m not interested in applying a formula. Every city and neighbourhood is unique and should be treated accordingly.” For Toteme’s co-founder, this process of applying the brand’s design values and Swedish heritage in different contexts is the most exciting part of the retail-expansion process.Toteme’s next and biggest outpost will open this spring on Melrose Avenue in Los Angeles. Meanwhile, the original Stockholm flagship is currently under renovation and doubling in size. You can expect more Marc Newson pieces; the designer is a fixture in all of the brand’s flagships. For Stockholm’s, Lindman bought a sleek silver cashier desk from the 1990s that was designed for the Skoda boutique in Berlin. And he has become fond of a little ceramic statue of leaping zebras; so far, he has acquired two of these at auction and they are now installed in Stockholm and London. “If you come across another one, please get it for me,” he says.Halleröd nods, understanding what types of objects appeal to Lindman. “That’s the beauty of our collaboration,” he says. “We have built a common understanding of what we like. We share memories and references so, if I mention a zebra, for example, Christian immediately knows which one I mean.”As in any long-term relationship, the key to their success seems to be communication. “It’s our job to move different ideas forward, be it materials, techniques or architectural elements,” says Halleröd. “We’re always in dialogue.” According to Lindman, this type of open exchange between trusted partners is “part of evolving the brand while retaining our dna”. “Sometimes the best way to move forward is to be consistent,” he says.Toteme and the Halleroed studio also share a sense of pride about their Swedish roots, which, in typical Scandinavian fashion, their joint design projects express discreetly. “Eight years ago we found a sofa by functional designer Bruno Mathsson for the first Toteme flagship in Stockholm,” says Halleröd. “We are still finding new pieces from Scandinavian design history. Stockholm is quite clean in terms of lines and colour palettes. It’s not like Paris, where there are decorative layers to the interiors.” Further nods to their homeland can be found in details such as pewter railings made by Swedish ironmongers or the Milles statue in the London boutique. “We want to bring a minimalist Swedish aesthetic to different parts of the world and highlight the country’s design and art whenever we can,” says Lindman. “These shops are like embassies for us. We put our hearts into these spaces to leave room for emotions and discovery.”toteme-studio.com

Tour accessories label Cinabre’s Paris guest apartments

Tour accessories label Cinabre’s Paris guest apartments

In Paris’s Cité Bergère, a small and thoroughly charming pocket of the 9th arrondissement, is French brand Cinabre’s treasure trove of handmade silk ties, lapel pins, slippers and dressing gowns, showcased among vintage cocktail shakers, vinyl records, antique furniture and framed drawings. In the entrance is a marquee with blue and white stripes, and bright-red piping, which gives way to a reception area, complete with a concierge’s desk. At the back, a honey-hued, wood-panelled space houses drawers that are brimming with silk “Made in France” wonders. Look closer and you might see an embroidered image of French former footballer Zinedine Zidane on a tie.Cinabre is opulent and a little irreverent, excessive without being overwhelming. It’s high and low. “If you’re a purveyor of bow ties and dressing gowns in the 21st century, you can’t take yourself too seriously,” Alexandre Chapellier, the French-Swedish founder of Cinabre, tells MONOCLE. “I like to modernise what are considered more serious, traditional accessories – and do it with panache.”Alexandre ChapellierTake a seatHandmade tiesIndoor marqueeWhat began in 2011 as a passion project soon gained traction when one of the label’s first clients, Karl Lagerfeld, picked out Cinabre items at the now-shuttered multi-brand shop Colette. The label gained more visibility when it was added to the rails of Parisian department stores Le Bon Marché, Neiman Marcus in the US and Isetan in Japan. US musician and producer Pharrell Williams, who is currently the creative director of Louis Vuitton menswear, was then photographed wearing a textile Cinabre boutonniere fastened to his suit’s lapel.Then the label reached another milestone: in 2016 it was given the opportunity to provide a young politician called Emmanuel Macron with a tie. After winning the presidential election the following year, Macron chose Cinabre as his official purveyor of silk ties. “I thought that it was a friend of mine pranking me when I got that call,” says Chapellier. “For a small, ‘Made in France’ artisanal brand such as mine, it’s the equivalent of a presidential warrant. We went to the Élysée Palace to present our products and since then we have worked with ministers and the French delegation to the UN.” Today the president’s bailiffs, orhuissiers, can be seen in the background of the Élysée sporting Cinabre bow ties handmade from Swiss cotton.“For our small atelier in the Loir-et-Cher department, two hours outside Paris in the French countryside, it’s a huge source of pride,” says Chapellier. “We have third-generation artisans passing down their savoir-faire and the craft of making a tie, which is an extremely technical skill.” Every tie is hand-cut and made using the highest-quality Italian fabric. “We want to bring back a sense of generosity in our products. What’s nice about working with old-school accessories such as bow ties is that people are often purchasing them for an occasion, such as a black-tie wedding or birthday. We’re specialists in items that are no longer obligatory. It’s a choice to wear a bow tie today.”Muted coloursStriped coloursLoud textiles and louder speakersHästens beddingVintage piecesParisian eleganceLast November, Chapellier opened Les Suites Cinabre: two guest apartments above the shop. The brand worked with Paris-based firm Necchi Architecture to create rooms that are a natural extension of the Cinabre brand, with plenty of character, colour and charm. There, visitors are offered the opportunity to embrace the lifestyle of a Cinabre gentleman, complete with velvet-lined slippers. “We wanted to shake up the straightforward retail model,” says Chapellier. “Today a shop needs to offer more than just a product. We wanted to go a level above.” In the coming months, the company will launch a range of perfumes candles, as well as a foray into ready-to-wear with a line of shirts, jackets and trousers. If it’s fit for a president…cinabre-paris.com

The French guide to summer style

The French guide to summer style

Camille Romagnani wearssleeveless vest byBabaà, shirt byPatine, trousers byStudio Nicholson, ring byAgnès BMiles le Gras wearsshirt bySunnei, trousers byThe Frankie Shop, bag byRimowaZélikha Dinga wearsjumper byMiu Miu, shirt and skirt byRier, socks byFalke, shoes byMagasin Vivant!, glassesmodel’s ownTimothé Echelard wearsjacket byRier, shirt byCharvet, jeans, socks and shoes byGucciCésar Debargue wearsjacket byAndersen-Andersen, shirt byPaul Smith, trousers byMargaret Howell, socks and glassesmodel’s own, shoes byRierOscar Coop-Phane wearscoat, jumper, trousers and shoes byPrada, polo shirt byTricotGesa Hansen wearsshirt byPrada, trousers bySoeurPierre Touitou wearsshirt and jeans byBrooks Brothers, shoes byLa Botte Gardiane, cravatte and watchmodel’s ownHAIR & MAKE UP:Yoana TG

What is the essence of modern luxury today?

What is the essence of modern luxury today?

The ExpertAlexandra CarlStylist and creative consultantWhile auction houses have long valued the importance of paintings, cars and watches, they’ve only turned their eye to fashion in recent years. “Collecting fashion is a relatively recent phenomenon,” says the Danish, London-based stylist and creative consultant Alexandra Carl. “But that is changing. Now, when you look at catalogues from Christie’s and Sotheby’s, clothes are almost on the same level as art and antiques.”Alexandra Carl, Stylist and creative consultantCarl’s new book,Collecting Fashion: Nostalgia, Passion, Obsession,surveys the wardrobes of the people who pioneered this practice, from French fashion designer Michèle Lamy’s extensive Comme des Garçons archive to Berlin showroom Endyma’s Helmut Lang collection. Carl, who has worked with photographers such as Viviane Sassen and Juergen Teller, spent three years travelling around the world to go inside the archives of the most prolific fashion collectors, including the late Azzedine Alaïa, Chanel sound director Michel Gaubert and Carla Sozzani, founder of Milanese retailer 10 Corso Como. Each collection is filled with stories of “the liaison between past and present, history and the moment, affection and consumption,” according to Italian writer Angelo Flaccavento, who contributed to the book, alongside professor and art advisor Dimitrios Tsivrikos, a specialist in consumer psychology. Together with Carl, they sought to shed light on why and how people buy and keep clothes, as well as our relationship with consumption.Ahead of the publication of her book, Carl sits down with Monocle to talk about her own interest in collecting, her visit to Zaha Hadid’s shoe archive and the process of researching her book and discovering what drives people to fall in love with clothing. When did you first become interested in collecting and in people who collect?I grew up with a mum who was a collector. Though she wasn’t collecting fashion per se, she had an interest in clothes and liked buying to invest and keep. As a child, I got to wear her clothes and her influence – along with that of my grandmother, who taught me how to make clothes – is probably where this all comes from.You are a stylist and creative consultant. Has your job shaped your understanding of collecting?I do meet amazing people who collect and have archives that I use for research when I work with fashion brands. It’s fascinating seeing their relationships with the items they own because it’s so contrary to the ways in which younger generations [treat clothing]. Nowadays, people buy things for exposure and wait 90 minutes for delivery. Everything is so readily available so you miss out on that element of desire – brands don’t really inspire that in you any more. The people I met [for the book] are interested in building relationships with brands; they are more interested in the hunt. They could wait two years, maybe three, for something. They don’t have this sense of immediate urgency.Who in particular comes to mind?Adrian Appiolaza, who is now the creative director of Moschino, was my first introduction to the phenomenon of owning many clothes and not necessarily needing to show them off. People like Appiolaza might only wear  the items they collect a few times but they’re happy to take a bank loan to acquire them or wait two years for a certain piece to be shipped in a special crate from Japan. I’m interested in individuals whose parents didn’t have access to collecting but who developed an emotional attachment to it. And it’s not about status – it’s not like they’re showing off items like Birkin bags. It’s more about dreaming of something [for a long time].How did you go about researching the book? It was commissioned just before the pandemic so I spent most of lockdown researching, even though I was also pregnant at the time. It wasn’t exactly easy getting access to homes so I spent a lot of time reaching out to people. Then we spent eight months or so travelling around. It got easier at some point as we got to meet people who knew collectors and could help out.Did any collections stick with you long after you finished researching the book?Zaha Hadid’s shoe collection was probably the wildest. Apparently there were 5,000 pairs in there but because the archive has not yet been catalogued, that number could be higher. We couldn’t even figure out what brand some of them were: we sent them to Prada and they didn’t know either so I suspect that Miuccia [Prada] had designed some items especially for her. It was very emotional stepping into someone’s life and thinking about what people leave behind.The ModernisersJoël Sraer and François-Cyrille de RendingerCEO and president, APCJoël Sraer and François-Cyrille de Rendinger, CEO and president, APCDid the experience shed any light on the psychology of why people collect? Nowadays a lot of clothes don’t make people feel anything because they don’t have a history. When people have an emotional connection to a piece of clothing and they pass it down, you feel something because [the previous owner] lived a life in it.When Jean Touitou founded French ready-to-wear label Atelier de Production et de Création (APC) in the late 1980s, the irony was that its pragmatic, understated aesthetic was considered somewhat rebellious. In an age of excess, APC was – and continues to be – a simple offering. At the heart of the label are everyday items, free from excess decoration: Japanese selvedge denim, workwear jackets and perfect cotton sweaters. For the past 37 years, APC has never veered too far from these design classics. The Paris-based brand was family-owned until 2018 when outside investor Vesper Investissement bought a minority share, helping the business to send its annual revenues above the €100m mark. Now, Touitou is aiming even higher. It’s why, last year, he sold a majority stake in his business to L Catterton, the private equity firm backed by LVMH (it also has investments in global labels such as Birkenstock and Tod’s), while he and his wife, art director Judith Touitou, are staying on.The ambition is to triple the brand’s revenues with more concerted marketing efforts and new category launches, ranging as far as limited-edition Cornishware, sunglasses and a much-anticipated beauty line called Self-Care, which consists of what Touitou calls “the best possible” cologne, bath and body-care products. “Still, this isn’t going to be a revolution – it’s an evolution,” says François-Cyrille de Rendinger, APC’s president. De Rendinger is among a number of seasoned APC executives who are staying to steer the brand in its next phase of growth, alongside CEO Joël Sraer. In a joint conversation from their Paris offices, Sraer and De Rendinger tell Monocle about their ambitions to grow APC, which is currently sold in 70 countries, into a fully fledged lifestyle brand – and how they plan to do it all without compromising the brand’s distinctly Parisian DNA. Now that APC has a new external partner, what changes have you implemented?François-Cyrille De Rendinger: People have been asking us, “What happened?” But it was a natural process after the pandemic. Jean [Touitou] is in his seventies and he wanted more time to himself. We started to meet private-equity funds and it was very important that whoever bought into APC would share the company’s values. L Catterton understood the three most important elements: the branding, the products and the team’s collective vision. It was quite an easy business plan because APC is a simple company – there’s no ego or politics. Joël Sraer: We plan to spearhead our expansion plans by cautiously finding the right balance between our wholesale and retail businesses. This year we will open four shops: one in London, one in Madrid and two in Stockholm. The company has tripled in size over the past 10 years but there’s still the spirit of the old days. APC’s public image has always been low-key. Have you had to rethink your communications?JS: In the past, the word “marketing” was forbidden at APC. But as the company grows, we understand that there’s a need to adapt so we launched our first marketing department last year. As we get bigger, there needs to be a stronger message about our products and what we stand for as a company. FDR: There has always been a mystery surrounding APC but we do recognise that it’s necessary for people to better understand what the brand represents. The social media landscape is very crowded and when it’s so noisy, we have to ask ourselves, “How can the customer discover APC?” That’s one of our challenges for the coming year: to communicate the brand’s identity without being too explicit. APC has a history of unexpected creative partnerships. How do you pick your collaborators?JS: We release four collections a year and maintain a permanent offering of items that are never discontinued, such as raw denim. On top of this, we generally have three or four “interactions” per year. They are the equivalent of a collaboration but with a more personal approach. They include partnerships with artists across the board, from musicians, designers, actors and photographers to stylists. It keeps things fresh. We’ve also been running a 14-year project with designer Jessica Ogden, who creates one-off patchwork quilts from excess fabric stock. Next, we’re collaborating with [former Chloé creative director] Natacha Ramsay-Levi.Environmental and social impact has been a priority since the brand’s inception. What initiatives are you working on now?FDR: The most challenging one is the reduction of carbon emissions. We’ve just concluded a partnership with Carbonfact, a French start-up that specialises in the fashion sector, which helped us hone our understanding of emissions at every stage of the production chain. Since 2020, APC has also provided financial sponsorship to a programme at Paris’s Sciences Po university that promotes the representation of students from underprivileged backgrounds. Members of the APC team, including myself, engage with students from the programme via a series of mentorships.What is your approach to launching new categories?JS: Last year we designed a Cornishware teapot with Jonathan Anderson [creative director at Loewe and JW Anderson] and we launched APC Self-Care with six core products. Everything is made in France and developed in-house. Next, we’re releasing a collection of sunglasses. That’s the fun part: APC has the capacity to be in almost every field; it’s becoming a lifestyle brand. We’ll never get bored of the possibilities.apcshop.comThe Brand RebootBenjamin ComarCEO, PiagetBenjamin Comar, CEO, PiagetSince becoming CEO of Piaget in 2021, all eyes have been on Benjamin Comar and his ambitious plans to restore the company to its former glory. Founded in the small Swiss village of La Côte-aux-Fées, the company was primarily a movement-maker until a turning point in 1957 when Piaget developed the ultra-thin 9P hand-wound mechanical movement. The 2mm-thick calibre revolutionised watchmaking and Piaget started setting its slim movements into daring watches and jewellery, becoming the go-to maison for the jet set of the Swinging Sixties: Miles Davis, Ursula Andress, Andy Warhol and Salvador Dalí were all fans.In more recent times, however, Piaget has notably underperformed its fellow Richemont-owned watch brands, such as Vacheron Constantin and A Lange&Söhne. According to latest report by Morgan Stanley and consultancy LuxeConsult, Piaget’s turnover is 2023 was CHF278m (€290m), which represented 3.8 per cent of sales at the group (and an implied market share of 0.7 per cent). A seasoned luxury executive, Comar is well-placed to revive the brand. The native Parisian started his career at Cartier Japan and Paris in the early 1990s, eventually rising to head of product marketing. After two years in London as deputy CEO of Dunhill, another Richemont-owned brand, he left the group for Chanel. A 12-year tenure as head of watches and jewellery saw Comar build the fashion brand’s presence in the watch and jewellery space, earning watchmaking legitimacy with successful new launches, such as the Monsieur, Chanel’s first timepiece for men. Following a stint as CEO of the LVMH-owned Repossi, Comar returned to Richemont. He has been galvanising Piaget with a specific focus on creativity – bold designs that bring together the brand’s expertise in both jewellery and watchmaking – and craftsmanship. “Creativity without craft doesn’t mean anything for me in luxury,” says Comar, who has already started attracting the attention of collectors. A new range of jewellery and cuff watches inspired by archival 1969 designs, as well as the brand’s latest high jewellery collection, sold out last year. The industry is equally seduced: in November, Piaget picked up two wins at the Grand Prix d’Horlogerie de Genève watchmaking awards – the only house to take home two gongs – in the ladies and artistic craft categories. Monocle caught up with Comar in Gstaad, where Piaget was launching the new Polo 79, a reissue of one of its most emblematic watches.You’re no stranger to reviving heritage brands. How is Piaget different? I learnt a lot at Cartier and Chanel. When it came to Piaget, I was drawn to the brand’s trajectory. It started as a very traditional movement supplier, known for being very rigorous with craftsmanship. It [was expected] to focus on traditional watchmaking but went the other way – towards creativity. When I joined Piaget, I spoke to the family and asked, “What happened to you guys?” They said that they didn’t want to be another watch brand; they wanted to do things that had never been done before. Piaget had collaborations before [they became mainstream] with the likes of Salvador Dalí. I’m fascinated by how this family, from a small village, made something that was creative, bold and audacious. What does Piaget’s 150th anniversary represent?It’s more of a kick-off, a starting point to show what Piaget is about. Not in a nostalgic way but in a forward-looking way. I always want to do more, go faster – but luxury is tradition, it takes time and we’re very happy about that. We’ve set the base for what we want to do and now we have to go and seduce our customers.Why did you choose to launch the Polo 79 now?Piaget is about paradoxes. The Polo 79 is a sports watch but very dressy at the same time; it’s a day watch but works well for evening; it’s a piece of jewellery but also a watch. It’s also a visible yet chic design – a result of our commitment to the traditions of watchmaking and the rigours of alpine culture. Rather than watchmaking’s technical features, there is a strong emphasis on image at Piaget. Why is image so important?You invest a lot when you buy a luxury piece – both money but also spirit, whether that’s love, power or another emotion. It’s about an image you want to show the world or express to yourself. The product has to be exquisite but it is also about the spirit that it represents. You’re buying an experience, a dream, a reward. It’s an emotional purchase more than a technical one. The technique is at the service of the emotion.The Polo 79 is an all-gold watch, reflecting Piaget’s broader focus on high-end, meticulously crafted designs. In a world of growing economic uncertainty, why do you think these pieces still resonate so profoundly?Luxury is steeped in tradition and craftsmanship – it has long been about the same techniques, which is reassuring in a world that’s increasingly virtual. Luxury has its roots in tradition and can act as a go-between, balancing traditional craft and innovation. I recently saw the launch of the Apple Vision Pro glasses, which was great, but at the same time you still need a traditional watch. Do you see Piaget becoming a global brand?We want to grow but we want to grow in our world. We are not a fashion brand and will never be. The values carried by Piaget are strong: this is a true connoisseur’s brand but there are more and more connoisseurs out there. People are getting more interested in luxury and what it represents: life, enjoyment, tradition. We can speak to all those needs.piaget.com

Where next for luxury retail?

Where next for luxury retail?

The debateTowards the end of last year, luxury retail’s long-simmering problems reached boiling point. Global marketplace Farfetch was de-­listed from the New York Stock Exchange, only avoiding bankruptcy when South Korean e-commerce giant Coupang bought its assets. London-based Matchesfashion met a similar fate. Valued at $1bn (€924m) just a decade earlier, it was acquired for £52m (€61m) by the Fraser Group, a business with little background in luxury. Meanwhile, Net-A-Porter remains without a buyer and US retailer Neiman Marcus has laid off more than 100 employees while it reportedly considers a merger with Saks Fifth Avenue.At first glance, it might seem as though the luxury e-commerce sector, once known for its innovation and expert curation, fell apart overnight. Yet many of its current problems – overstocking and unhealthy discounting, for example – go back to the 2007 financial crisis and beyond. Breaking bad business habits will take time and many in the industry are taking a wait-and-see approach, as companies restructure under new owners. Yet this is also an opportunity to rethink the shopping experience, build better partnerships with brands and be more creative. Specialist retailers with a clear purpose are rising in popularity again, while labels are taking back control and experimenting with their flagship shops. We speak to experts from across the field to assess what went wrong and what lies ahead.“This is an opportunity to rethink the shopping experience, build better partnerships with brands and be more creative”Meet the panelIda PeterssonThe buyerPetersson started her career as a buyer at Harvey Nichols department store in 2002, before becoming departmental buying manager for shoes, accessories and jewellery at Net-A-Porter. She went on to become the buying director of Farfetch-owned luxury retailer Browns, leading its men’s, women’s and accessories departments.Christopher MorencyThe brand strategistMorency covered luxury fashion and retail as a reporter for The Business of Fashion and editorial director of Highsnobiety, before pivoting to become the chief brand officer of Budapest’s Vanguards Group in 2022. With fellow Highsnobiety alumnus Tom Garland, he launched new creative-growth company Edition+Partners and its sister agency, State of the Art, in January.Georgia StevensonThe investorStevenson is a partner at European private-equity firm Index Ventures, which she joined in 2019. She focuses on consumer and retail investments across the continent, with a particular focus on marketplaces. She previously worked at Deliveroo, launching the service in towns and cities across the UK.Looking at recent developments in fashion retail, what do you think led the industry to this point?Ida Petersson: The first time that I experienced major economic turmoil in my career was in 2008, after the collapse of Lehman Brothers. Everything in the US went on an 80 per cent discount. Our customers were global, so when they saw a product at full price at Harvey Nichols in London, they just went to the US. That’s when unhealthy discounting practices started and I don’t think we ever fully recovered. The second round of problems started at the height of the pandemic, when bricks-and-mortar shops were suffering and put everything on sale. That forced many brands to drop their wholesale partnerships. Meanwhile, e-commerce retailers became overexcited, thinking that they could continue to grow in double- or triple-digit numbers.Christopher Morency: In that environment, the only thing that these companies were competing on was price. They made a stab at community-building for a while but were really betting on price and speed. That’s not good enough. Discounting will only take you so far before you end up with a loss-making business and a lot of enemies. This is why luxury brands pulled out of retailers and only use the consignment model.Does e-commerce still have potential?CM: The media loves a sensational headline – “Is this the end for e-commerce?” No, this is a multibillion-dollar sector. There are so many players out there and the offer is homogeneous, so we’re seeing a consolidation that needed to happen.Georgia Stevenson: At Index Ventures, we have worked with a number of e-commerce businesses as seed investors – Farfetch, Net-A-Porter, Etsy – as well as brands with their own retail networks, such as Glossier or Anine Bing. We’re bullish on the future of e-commerce and excited about what Farfetch is doing, as well as what the partnership with Coupang will mean in terms of logistics and fulfilment. There will, of course, be challenges. In the short term, for example, there needs to be more focus on sustainable value propositions. Do you really need to deliver to the customers’ door in 10 minutes? But such re-evaluation is part of the process. We’re not the type of investors who would back off just because there are challenges.“E-commerce has so many players and the offer is homogeneous, so we’re seeing a consolidation that needed to happen”Will the changing relationship between brands and retailers continue to shape the market in 2024?CM: LVMH and Kering brands stopped discounting and engaging with wholesalers years ago because they wanted to control their stock, pricing and distribution. Now smaller brands are becoming equally fed up and focusing on direct sales and partnerships with boutiques that build more respectful relationships with them.IP: The wholesale model of doing business can create a vicious circle. Many of the big players in that space are just seeking margins. Brands don’t always fully understand what they’re getting into when they sign up to it because they get too excited by a big name. But I’ve recently seen a shift: some brands are choosing to go with more specialist retailers because they are more protective and use discounting far less. And their customer base is loyal and drawn to creativity.“The wholesale model of doing business can create a vicious circle. Many of the big players are just seeking margins”Do direct-to-consumer brands have more power today?GS: As investors, we’re excited by direct-to-consumer brands. These businesses know their customers and connect with them without having to rely on third parties. Across our portfolio, there’s a theme of going back to basics, doing less and focusing on core products. That will continue as a result of the current funding environment. Wholesalers can play a part in a brand’s distribution strategy but you can’t be a hostage to them. Look at Glossier, which has an amazing direct-to-consumer audience and successful shops but, after years of building that ecosystem, recognised that working with [French retailer] Sephora was another avenue.CM: Traditional industry power structures are breaking down. In past decades, a group of about 20 people – retail buyers, sales agents and editors – would determine which businesses would grow. But they no longer have the same influence, so many brands are doing things differently and seeing returns. That also reflects the tools that people now have at their disposal. They can whip up a Shopify page within 20 minutes and start selling.GS: Exactly. A retailer procures, curates and sells goods, and everyone can do that today. So questions around the future of retail remain open. The market is no longer just for big brands or large enterprises.As dynamics shift and brands take back control, have attitudes to investment changed? What are the benefits of raising capital?GS: It’s an opportunity to build a community and retail experience without relying on those 20 or so traditional players to give you access to their customers. End, which is in our portfolio, is a good example: it used investment to become more scalable and move in different avenues.Where do multi-brand retailers fit in this new landscape?CM: The role of retailers hasn’t changed. Wholesale has always been a great tool for brand awareness and discovery. Retailers have always done those two things better than anyone else. They just got distracted by the number of brands that they can work with: Net-A-Porter takes on and drops hundreds of brands every season. Customers don’t need that much choice.Retailers need to return to their role as curators and facilitators for new brands. And these start-ups should see wholesale as marketing channels, rather than as a cash cow. Otherwise, the retailer becomes your boss or, in effect, an unofficial investor.IP: A multi-brand retailer offers customers a way to explore a universe, which can be really magical. Very few people are loyal to one brand alone; most want to be part of the multi-brand experience. That’s why 2024 will be the year of the specialist. And that doesn’t necessarily have to be done on a small scale. It’s about having a distinctive identity. We were successful at Browns when we were clear about who we were. There’s a lesson in that for retailers: there needs to be more collective risk-taking. You can’t just set yourself apart with discounts.“A multi-brand retailer offers customers a way to explore a universe. Very few people are loyal to one brand alone”What should new owners of online retailers do to rescue the sector?IP: The most successful will allow business units to run independently. Groups often try to tie everything together and make everything fit in one box. That’s when brands lose their identity. Look at LVMH: its brands are allowed to be very different. Walk into a Dior shop and you wouldn’t think that the label has the same owner as Loewe. People are obsessed with efficiency but if you have the same team doing everything, you erase individuality and things go wrong.CM: What is it that makes e-commerce enjoyable? When I look at retailers’ “What’s new” pages, it’s often all the same. There needs to be another layer to the experience that’s tailored to today’s customer, whether it’s social commerce or live elements. It should be about more than just offering a product at a good price. You can’t be a big, faceless entity. You have to level with the people who are buying your stuff, beyond your top-spending customers.How do you achieve that?GS: Shops need to be destinations in their own right. You have to be intentional about every touchpoint with customers – online, offline, pre-purchase and post-purchase.CM: People are starting to consider what their business could look like outside of the fashion industry. They want to reach even higher, tapping into hospitality, media and design. We can see that people, including younger generations, still value shopping together. That’s where hospitality spaces come in. On high streets, fewer people are carrying shopping bags but restaurants are full. It’s about understanding how to embrace the social element of shopping: acting as a curator, not just a seller. Then a shop can become a marketing channel. Loewe does this so well: a theme runs through what’s in the shop windows, the products and even the design of the receipt, so a customer is buying into a story.What are the biggest challenges that these businesses face as they attempt to change course?GS: A key challenge will involve supply chains. There’s a lot of volatility right now. On top of that, there’s the need to meet consumer expectations in terms of where a product is made. Successful retailers have to understand how to leverage technology and build better supply chains. That encompasses everything from giving attention to payment terms, setting up new shipping infrastructures and using sustainable packaging.What about new opportunities?GS: One of the opportunities that we are excited about is personalisation. We’re only at the start of this. Brands have been concentrating on the infrastructure of operating online but now it’s about understanding what it actually means to be in this space and to provide a good experience, beyond that “What’s new” page. Artificial intelligence will offer better personalisation in the long term but, in the meantime, there’s a lot of low-hanging fruit. The general theme of being a kind of concierge has a lot of potential.IP: People are shopping very differently and it’s an exciting time to be experimenting. The way in which brands interact with male audiences has changed completely, regardless of their age. Even more traditional men – the kind who would historically come in once a season to do a big shop – have started to become more interested in fashion and be influenced by the news, TV series and social media. This has led to more impulsive shopping. There’s a big opportunity in menswear.“Traditional power structures are breaking down. They no longer have the same influence so many brands are doing things differently”Many of these issues are centered in the West, particularly the UK and US. What can we learn from other markets?IP: In Japan, for example, retailers’ commitment to the shop experience is on another level and I still don’t understand why this hasn’t come to Europe or the US. Whether it’s a boutique or a department store, the Japanese focus on the physical product but also employ things such as art, music and food to create something fully immersive. Mexico City is exciting right now, with so much new retail opening there, and India offers another huge opportunity. If you open your mind and you’re willing to listen and learn, this could be an amazing time. But you have to lose the fear.“There will, of course, be challenges but we’re bullish on the future of e-commerce”ConclusionNot so long ago, online and wholesale models of fashion retail seemed to be the future, offering scale and reach unimaginable in decades past. Yet their focus on speed and efficiency at all costs has proved to be their undoing, as major players struggle to survive and new owners sweep in, promising change. For businesses that are daring enough to reimagine the sector to meet the fast-evolving expectations of consumers, however, new opportunities abound.

A look inside Azabudai Hills – Tokyo’s ‘city within a city’

A look inside Azabudai Hills – Tokyo’s ‘city within a city’

Grand in both scale and ambition, Azabudai Hills officially opened its doors for the first time in November 2023. A moment that was more than 30 years in the making, the opening marked a new phase for a mixed-use development that will eventually host approximately 20,000 employees and 3,500 residents across 8.1 hectares. The so-called “city within a city” in Tokyo’s bustling Toranomon business district will include education and healthcare facilities, along with museums, galleries, shops and restaurants. A focus on wellbeing and the environment is also set to shape the evolution of the development, which is powered entirely by renewable energy and is home to verdant public spaces.The first stage included the opening of Mori JP Tower, the largest of the development’s three towers, which offers five floors of retail and restaurants next to a central square. When Monocle visits the building on a crisp morning, Pelican Café is drawing a crowd with its freshly toastedshokupanand sandwiches, while eager shoppers wait patiently for the shops to open for business. By lunchtime, the restaurants, which range from sushi shops to Italian counter dining, are abuzz with a mix of workers and curious visitors from near and far. Casting an eye over the retail spaces on offer, Monocle presents a handful of early finds from Tower Plaza on the following pages.There will be more. Azabudai Hills Market launches in January and a wave of further openings are scheduled for spring. Pace Gallery will join a host of high-end retailers in the Heatherwick Studio-designed Garden Plaza, while Janu Tokyo, the first hotel under Aman’s new sister brand, will overlook the central plaza.Monocle comment: The grand scale of the Azabudai Hills development – not to mention its attention to detail – speaks of its ambition to have a significant impact on life in Japan’s capital. Sometimes it pays to go all in.On the way to Tower PlazaFurniture at The Conran ShopTailor-made options at Maison et VoyageWindow shoppingFlowing linesBrowse the shelvesAnother level: Inside Tower PlazaGrowth trajectoryTableware selection at The Conran ShopAll hands on deckThe Azabudai Hills crowdMaison et Voyage AzabudaiFashionLaunched in November 2023, the debut collection of Tomorrowland’s menswear brand pairs smart tailoring with a hint of nostalgia. Leather flight jackets are joined by argyle knits in soft cashmere, while a collaboration with JM Weston has yielded loafers in crocodile and box-calf leather, and suede. The brand adds its own modern touches, paying homage to the classics and respecting the good old days.On Tower Plaza’s second floor, the Maison et Voyage flagship shop brings the label to life in a space filled with hints of Paris and London, as well as antique display cases, artwork and other paraphernalia. It’s here that the brand’s offerings are presented alongside a selection of classic labels. Leather bags from Ghurka and the fine wares of Lock & Co Hatters line the shelves, while vintage eyewear, timepieces and accessories fill the showcases.“This shop was created as a place where fun-loving grown-ups can enjoy creating a more sophisticated look,” says Tomorrowland’s Kohei Sugiyama. “It’s for the kind of person who, rather than simply travelling in a pair of sweats, wants to dress up with a tuxedo jacket or loafers to match their destination.” A range of made-to-order services are offered in the in-store salon, with the selection of suits, shirts and other items bringing Tomorrowland’s expertise to the fore.“We propose a quiet luxury, based on the idea that instead of going out of our way to talk about brands, it’s simply about wearing clothes of the highest quality,” says Sugiyama.Ogaki ShotenBooksFounded in 1942, Kyoto-based bookshop Ogaki Shoten selected Azabudai Hills as the site for their first outpost in Tokyo. Spanning almost 1,000 sq m, the bookshop’s four main sections feature shelves filled with publications. Designed by Gyoken’s Naoyuki Nomura, the book-themed interior includes quiet pockets for reading, along with gallery-style displays for exhibitions. An in-store café and bar, Slow Page, serves siphon coffee made with an in-house blend, along with whisky and curry rice. “We aim to create reading spaces where people can relax, so we’re very particular about furniture and want to make the kind of shop where customers can stay for hours,” says assistant shop manager Kosuke Ogaki. “Our main concept is a bookshop that connects people with books. For example, there are many children in the Azabudai Hills area, so we decided to create a picture-book gallery. There are many children’s titles and all are individually chosen by one of our Kyoto-based staff.” Inside the gallery, the colourful line-up seesThe Very Hungry Caterpillarand other English-language titles joining works by Japanese illustrators Tupera Tupera and Noritake, while everything from the plush carpet to the low-level displays and benches are designed with readers of all ages in mind. It’s a considered approach that reinforces the role that a bookshop can play within residential developments, catering to the needs of community members young and old.The Conran Shop TokyoFurnitureThe Conran Shop continues to win fans in Japan. Following the April 2023 opening of a Daikanyama shop, the first to be locally and independently managed, the Azabudai Hills outpost adopts a similar approach, presenting another fresh take on the retailer’s wares. Known as The Conran Shop Tokyo, the 1,300 sq m space is coloured with green, red and navy hues, with bold Tajimi-made tiles and timber flooring.“The concept is standard but high quality; everyday but special,” says Shinichiro Nakahara, CEO of The Conran Shop Japan. “There’s an abundance of one-of-a-kind pieces, made in collaboration with Japanese makers and craftspeople, and made-to-order items, which are unique to Japan. We only select and present those products that [we feel] are truly essential.”The Conran Shop’s seventh location in Japan also includes a new foray into the world of dining. Inspired by the late founder Terence Conran’s passion for food and entertaining, the 45-seat Orby restaurant was born. Led by head chef Makoto Konno, owner of Tokyo’s Uguisu and Organ, the restaurant combines modern French with elements of British cuisine. Konno brings his own style to dishes such as beef wellington, Welsh rarebit and Victoria sponge, incorporating seasonal produce from across Japan. “From the natural wine we serve to the fact we make everything in-house from scratch, there is a connection to The Conran Shop’s approach to craft,” says Konno.Le Grand Closet de ParigotFashionThe idea of the world’s largest walk-in wardrobe was the thought behind this new style of select shop by Parigot, a longstanding retailer based in Onomichi, Hiroshima. Inside, visitors are surrounded by a line-up of designer womenswear sourced from Paris, Milan and beyond, along with Japanese labels such as cfcl and Toga. “Azabudai Hills attracts people from various places but many of our visitors have a keen eye for fashion, fine-tuned over many years, or are looking to rediscover the fun of fashion,” says shop manager Yuta Suetsugu. Creating a comfortable space for customers was paramount, resulting in an impressive line-up of collaborators from the world of interiors, design and music. Wonderwall’s Masamachi Katayama was tasked with the interior. “I designed it to evoke the sensation of peering into a private closet with a perfect collection, rather than a public retail space,” he says.This attention to detail also extends to the music. Created by Toshio Matsuura, a former founding member of jazz and funk trio United Future Organisation, relaxing tunes ease customers into the day, gradually shifting in style and tempo as the day unfolds.The shop’s format and premium offering marks a new retail model for the family-run company, which will celebrate its centenary in 2025. Plans are now under way to extend the concept to a men’s boutique, due to open in Ginza in spring 2024. Plenty to look forward to.

You’ve got male: Brands to keep an eye out for in 2024

You’ve got male: Brands to keep an eye out for in 2024

MaglianoItalyItaly is known for storied fashion houses but emerging designers such as Bologna-born Luca Magliano are bringing new energy to its menswear scene. After winning LVMH’s Karl Lagerfeld Prize last year, Magliano presented his new collection in Florence at Pitti Uomo.Offering a take on classic dressing updated with subtle draping, he also collaborated with some Pitti Uomo heavyweights. One was Kiton, creating a suit cut in a Neapolitan silhouette. “Kiton’s drastic hand-sewn approach allows it to reach the highest standards,” he says.magliano.websiteDrôle de MonsieurParis“It’s hard to launch a brand when you’re not in a major city but we wanted to show that it’s possible,” says Dany Dos Santos, who co-founded Drôle de Monsieur with Maxime Schwab in Dijon in 2014. Embracing their outsider status, the duo made a name for themselves with casualwear bearing slogans such as “Not from Paris Madame”, a phrase that became a rallying cry for entrepreneurs in second-tier cities across the country. In 2023, however, Drôle de Monsieur finally opened its first bricks-and-mortar shop in the heart of the French capital.The boutique evokes an elegant 1970s hotel lounge, with art deco-style walls and a till that resembles a bar counter. “Hospitality and fashion have a lot in common,” says Dos Santos. “Both aim to make clients feel at home.” Alongside casual items bearing playful graphics, you’ll find a range of more formal designs: we recommend the elegant trench coats and shearling jackets.droledemonsieur.comBrioniItalyUnder design director Norbert Stumpfl, Brioni has been quietly evolving into one of the key premium menswear labels in the market, offering meticulously crafted garments made using featherlight, natural materials and rare couture techniques. Stumpfl tends to favour minimal designs and neutral colours, letting the quality of his clothing do most of the talking. But when it comes to evening wear, he also makes a point to sprinkle the right amount of glamour on his designs. A firm believer in the power of a sharply tailored jacket, his latest evening wear creations, presented in Milan’s Circolo Filologico, included tuxedos and dinner jackets featuring elongated lapels and earthy colours, nodding to the work of Spanish artist and designer Mariano Fortuny.You’ll also find jackets in the brand’s signature herringbone cloth that feature a layer of barely visible glass beads. Then there are one-of-a-kind pieces including a silk tuxedo jacket (pictured) with glitter embroidered underneath the fabric to add a faint sheen: a testament to the Brioni artisans’ impressive skills and Stumpfl’s commitment to “the culture of the human touch”.brioni.comThe Elder StatesmanLos AngelesAt Pitti Uomo, popular looks usually make themselves clear as soon as you start approaching the Fortezza da Basso, where the event takes place. This year, there was a colourful mood when it came to attendees’ accessories. The buyers, editors and stylists still wore the tweed coats and monochrome suits they are known for but also added woollen beanies in an array of bold colours.On the runways of Milan and Paris later in the month, show guests kept their hats on to stand out and break up all-black winter uniforms. The accessory also made its way into brand showrooms – the luxurious styles by LA-based label The Elder Statesman, in mood-boosting yellow and green hues, were among our highlights.elder-statesman.comCeline X Master&DynamicGlobalFashion brands are now aspiring to connect with customers when they are eating, drinking and listening to music, not just when they are getting dressed. The result is a host of cross-sector collaborations, from Valextra’s tie-in with Bar Basso’s baristas to Bottega Veneta’s partnership with Korean kite artisans. This season, headphones were regularly spotted in brands’ showrooms, displayed next to hats or footwear. We have our eye on a pair by Celine in tan leather or black calfskin, made in collaboration with Master&Dynamic.celine.com;masterdynamic.comAcabaParisLeather gloves have become designers’ accessory of choice this season. Silvia Fendi added elegant pairs in saffron, burgundy, all-grey and khaki for Fendi – inspired by countryside living and hunting outfits worn by the UK’s Princess Anne. Giorgio Armani played with textures, juxtaposing velvet coats with padded leather gloves.This is an easy styling trick: pick an eye-catching shade, from deep red to green or yellow, pair them with wardrobe staples like denim or monochrome suits – and if you get too warm, fold them over the belt of your coat. We like stocking up at Paris-based Acaba, a storied glove-maker whose shop at the Palais Royale is filled with handmade gloves in every shade.acaba.frcommentLooks promisingNatalie TheodosiFor the menswear industry, the year starts with a medley of shows, presentations and social gatherings in Florence, Milan and Paris. The fast-paced schedule offers an opportunity to gather inspiration and take the temperature of the market. This year the mood was cautionary, with brands and retailers forecasting that, after three years of explosive growth, the luxury sector might finally find that its clients are bulging less.However, challenging economic times encourage creativity and necessary course corrections. In this case, brands are slowing down, returning to their founding values and thinking about new ways to connect with customers. Some are doing so by raising quality standards, sourcing premium materials and partnering with artisanal manufacturers. Others are increasingly thinking beyond fashion: to keep customers interested there’s a need to create richer experiences.For Gucci, for instance, success has become equated as much to people singing along to its remix of the 1970s Italian classic “Ancora, Ancora, Ancora” as buying into its new minimal aesthetic. In the same spirit, fellow Italian label Valextra joined forces with Milanese institution Bar Basso on a leather case and a pair of cocktail glasses, while in Paris, Louis Vuitton used its runway show to debut new music, including a collaboration between its creative director Pharrell Williams and folk band Mumford&Sons. This marks a new era for branding – expect to see fashion brands pursuing more partnerships with chefs, architects, musicians and hoteliers this year.How will these shifting dynamics translate into the way we dress? Given the higher stakes, designers are suggesting that we too need to raise our standards and start dressing the part. There was a collective celebration of formality and the power of dressing up: smart brogues replaced trainers, sporty parkas were swapped with tailored coats and neck ties made a firm comeback, particularly at Prada, where the catwalk was transformed into a series of chic cobalt-blue office cubicles. We round up our highlights on these pages.Theodosi is Monocle’s fashion director

Why traditional fashion thrives in Germany

Why traditional fashion thrives in Germany

FashionBavariaSeptember 5, 20234 MIN 1 SECWhy traditional fashion thrives in GermanyLederhosen and dirndls aren’t just donned for Oktoberfest in southern Germany; tracht has been experiencing a renaissance in recent years with many wearing these traditional clothes every day. Monocle Films travels across the region to meet the makers and retailers who are successfully keeping this traditional heritage alive while adapting it for contemporary tastes.SubscribeEmailiTunesYouTube

A bustling Japanese market that offers a luxury shopping experience

A bustling Japanese market that offers a luxury shopping experience

May 2024InventoryA monthly round-up of all you needThat food in Japan is outstanding is hardly news but what really separates the average meal in Tokyo from other big cities is often the quality of the ingredients. From grapes wrapped in muslin on the vine to freshly caught fish handled with the gentlest touch, Japanese producers are on another level. And what if the humble shopper wanted to get their hands on such produce? One new food market in Tokyo is offering just that and more under one roof. This is no regular supermarket – and is priced accordingly – but it’s a fascinating stop for anyone wanting to get to the heart of why the best Japanese food is so good. Even the sushi counter here, Sushi Saito, is a Michelin-starred operation.Choose your own ‘dashi’ at Okume ShotenGet your daily catch from the best fish wholesalersThe Azabudai Hills Market – part of Mori Building’s giant new development – covers 4,000 sq m and 34 speciality shops. “We have had lots of experience with restaurant tenants but we had never done food retail,” says Masanori Tsukamoto, who developed the market with his colleague Takashi Ohgaki. “When we thought about how to do really good food retail, it was all about high-quality products,” says Tsukamoto. “We realised that great restaurants had access to the best produce so we talked to the ones we worked with about where they were getting their produce from. Sushi restaurant Saito told us that it was getting its fish from [seafood wholesaler] Yamayuki. We felt that it would be innovative if businesses that were only doing B2B became available B2C.”Serving food with finesseTraditional welcome at Maehara grilled-eel shop“We wanted to showcase the richness of Japanese food culture, so we selected retailers of the highest quality for each category,” Ohgaki tells Monocle. “And to show the variety of Japanese cuisine, not just sushi and tempura but also home cooking, from potato salad tokaraage.” Hiyama butchers’ shop has been based in Ningyocho – a quaint Tokyo neighbourhood – for more than 100 years. The Hiyama buyers favour Yonezawa wagyu from Yamagata, marbled with just the right amount of fat; the thinnest slices need only be licked by a flame and they’re good to go. Tsukiji Toritoh is another traditional wholesaler founded in 1907 on the fringes of Tsukuiji fish market; this is where the bestyakitorirestaurants are sourcing their birds – and now you can too.For fish, the team has netted top-drawer fishmongers Nezu Matsumoto and Yamayuki, which supplies many of the best restaurants in Tokyo. “I’ve been selling fish for 40 years but once I hit 60, I wanted to explore food education,” says Yukitaka Yamaguchi,  owner of Yamayuki. “It’s difficult to find an [marine] environment like Japan anywhere else. I want to show what’s out there. I don’t think farming is bad but I want people to know the natural taste of real, wild fish.” By working face to face with customers, Yamaguchi can also give advice. “We get to say, ‘It’s delicious if you eat it this way’”, he adds. One of the staff is skilfully cutting a 164kg tuna caught in Shimoda.For fresh fruit and vegetables, the market has called on Kyoto Yaoichi, a greengrocer, to handle only the best and most in season of produce: bamboo shoots (still covered in soil), the juiciest Japanese strawberries and perfectly ripemikancitrus. There are also unfurled ferns, fresh wasabi and edible flowers. This is the place for those ¥50,000 (€300) melons and presentation boxes of uniform Japanese cherries but they also have everyday vegetables – just better versions. Look at the sad, out-of-season produce in the typical urban supermarket and weep.Arranging vegetables at Kyoto YaoichiPremium fish lunchboxes There are 34 restaurants and food countersNezu Matsumoto is renowned for its fish and chirashi sushiBlend your own beans at Ogawa Coffee LaboratoryMeidi-Ya supermarketCitrus at Kyoto YaoichiSlicing tuna at YamayukiThe bread shop, Comme’N Tokyo, whose popular mother shop is in Okusawa in Tokyo, is excellent, though you might never find out. So long are the queues that only the most dedicated will be going home with one of its baguettes or pastel-coloured meringues. The young baker in charge, Shuichi Osawa, was the first Japanese to take home top prize at international bread competition Mondial du Pain. Osawa knows his audience and there are almost 100 varieties on offer. Just don’t be in a hurry.For pickles, customers will head to Nakaya, which, like so many classic food shops, originated on the outer edges of Tsukiji fish market. Nakaya is based in rural Ibaraki and specialises in vegetables pickled in rice bran. Free from additives, these pickles bear no relation to the wincingly sharp onions in a jar but allow the taste of the vegetable to shine through. Fordashistock – made frombonitoand the basis of so much Japanese cooking – the amateur chef can go to Okume Shoten, which has been selling seafood since 1871. Customers can select their owndashi. For miso, look no further than Tokyo favourite Sano.Expert counter service at Nezu Matsumoto Sealing the dealVarious cuts of fishVariety and vitality in actionNeighbourhood favourites include Hiyama butchers Baskets at the ready“The age group of our customers runs from seniors to young children,” says Ohgaki. “We have fish tanks that little kids can see, as well as a bakery dedicated for children [Comme’N Kids], so it’s a fun place for them as well.” From this month the Azabudai Hills Market Lab will host events and workshops that offer opportunities to eat the produce at pop-up sushi counters and sit-down lunch bars. Every aspect of a meal is available here, with ingredients so superb, that even the least adept cook might make the meal of a lifetime.azabudai-hills.comCase study:RiceRice is a Japanese preoccupation that potato-loving Western cultures can never quite get t o grips with. At Azabudai Hills, customers can buy from celebrated century-old Tokyo rice shop Sumidaya Shoten, which is now run by Shinichi Katayama. The rice is top quality, of course, but Katayama is also keen to teach people how to prepare it properly. “No matter how good the rice is, if it is cooked incorrectly, it will not be delicious.”Case study:WineWine is given its own space on an upper floor and run by Yamajin, a century-old wine merchant from Utsunomiya, led by Kenichi Ohashi, the only person in Japan to hold the Master of Wine title. It sells big French classics, amphora-aged wines from Georgia and a strong saké selection, and has a counter for trying the odd glass or two. For coffee lovers, emerge from the entrance (admiring the architecture by Thomas Heatherwick and architect Ai Yoshida of Japan’s Suppose Design) and pick up beans from Kyoto roasters Ogawa Coffee Laboratory. Dozens of varieties are lined up like fragrances and staff will blend according to taste.

Zeus + Dione’s co-founders on reconnecting with Greek craft traditions

Zeus + Dione’s co-founders on reconnecting with Greek craft traditions

It shouldn’t come as a surprise that as you approach the Zeus + Dione eyewear laboratory in Kryoneri, a northern suburb of Athens, you spot goats, wild boar and the odd cow wandering around the pine-tree- dotted meadows. This is a brand born out of a desire to reconnect with craft traditions and nature, as well as forge partnerships with the best local manufacturers.Twelve years since its inception, the business co-founded by Dimitra Kolotoura and Mareva Grabowski-Mitsotakis, Greece’s current first lady, has revived abandoned silk factories and employs artisans across the country to embroider kaftans or create woven fabrics on traditional wooden looms. Naturally, the brand has always thrived on summer wear, starting with a line of handmade leather sandals and expanding to breezy linen tailoring, as well as the most elegant beachwear and cotton shirting, which immediately brings the Mediterranean sun to mind. Kolotoura, an ambitious businesswoman with global expansion plans, has always been working on developing the brand’s collections and completing the Zeus + Dione look. Handmade precisionItalian machinery, Greek designSunglasses were at the top of her agenda. The sun shines brightly year-round in Greece, so shades are as essential as your wallet or keys when you leave the house. “I always had a passion for sunglasses,” says Kolotoura. “Eight years ago, when I decided that we should expand into eyewear, everyone in the office looked at me as though I were crazy,” she says. Rigorous research and a commitment to the brand’s “Made in Greece” ethos led Kolotoura to the Nea Optiki, an Athenian artisanal factory specialising in high-end, handcrafted eyewear.The facility opened in 2013, as a response to Greece’s economic crisis of the 2010s and the closure of eyewear factories in Italy. Consulting with industry friends from across the Mediterranean, Nea Optiki co-founder Costas Destounis decided to purchase the machinery from the abandoned factories across Italy and, alongside his brother and cousin, bring luxury eyewear manufacturing to Greece. Since then the trio has assembled a team of experts – employees are trained for several months before they can join the team on the factory floor – and begun crafting eyewear that has won a reputation for its handmade qualities and green credentials. The factory roof is covered with solar panels, harnessing the sun’s energy to power the machinery in what is the only carbon-neutral factory in Greece. A pair of Leonidas“We began with 500 square metres of factory space,” says Destounis, speaking above the roaring sound of the workspace’s many tumbling machines. “Since then our production facility has tripled in size to 1,500 square metres to meet the demand we have for the eyewear that we produce.” Inside the vast hexagonal devices are thousands of perfectly polished wooden frames. They are buffed through four different types of tumbling equipment for 24 hours each time, before heading to the room next door for a final hand polish.Bold styles are key to the brand’s successThe partnership with Zeus + Dione, which includes both manufacturing and distribution of the label’s sunglasses collections, has played a key role in the factory’s expansion, allowing Destounis to employ and train even more staff. “We had an extremely good chemistry from the start,” says Destounis of his collaboration with Kolotoura. When the Apollo – their first frame design, combining acetate and metallic details – consistently sold out and prompted fast-fashion copies, he knew that he was onto a good thing. Now Zeus + Dione sunglasses are sold across Europe and the US, from department stores such as Harrods in London and Saks Fifth Avenue in New York to popular multi-brand boutiques in Athens, including Aesthet. “I proposed that Zeus + Dione design a full collection of sunglasses that we could then distribute across Europe,” he says, explaining how he works closely with Kolotoura on designing the frames. “It’s very rare to have the brand so involved in the design process but because Dimitra has such strict and high standards about the brand identity, all the design happens as a collaboration,” he adds, ordering a coffee for Kolotoura without needing to ask how she takes it.Dimitra Kolotoura in Diorane sunglassesIason sunglassesZeus framesOption called KritonSuch close-knit partnerships are rare in the eyewear industry. Fashion labels tend to licence their sunglasses collections to the conglomerates that dominate the market and often become divorced from the creation process. Instead, Kolotoura and Destounis have fostered a different type of relationship – one which is now paying off. The pair’s designs are bolder and more individualistic than anything else in the market, helping the company to attract clients in search of distinctive styles who continue to bring new business to Nea Optiki. Collections range from colour-block frames and cat-eye styles in punchy hues to elegant, geometric forms such as the “Thalassa” (Greek for sea). It is a playful, pick-and-mix of eyewear to suit a variety of situations, whether you’re looking to make a statement for your next beach holiday or opting for a more discreet item for summers in the city, there’s something for everyone. Colour one’s viewKolotoura admits she had a feeling the project would work out, as soon as she stepped inside Nea Optiki. “I went to a couple of small workshops and kept hearing, ‘No, it can’t be done,’ when I shared my ideas,” she says. “Kostas immediately liked the concept and expressed an interest, so I knew that I had found the right person.” The Zeus + Dione co-founder has come a long way since launching the brand in 2012, at a time when Greece was still grappling with financial upheaval, a global media slammed its politicians and speculation mounted about a “Grexit”. At that time, a project that celebrated the country and its traditions seemed laughable, yet Kolotoura and Grabowski-Mitsotakis (who has now exited the business) felt that it was time to get creative and shift public perception. “When the situation in Greece was bad and we were represented on the world stage in such negative light, it created an anger inside me,” says Kolotoura of her initial motivations. Even though they had never designed for a fashion label before, they had a vision that was equal parts romantic and forward-thinking, blending elements of ancient Greek and folkloric traditions with modern silhouettes. Working with an in-house design team, the pair’s initial collection of sandals quickly expanded to ready-to-wear pieces, which have now been joined with covetable collections of eyewear. All are overseen by Greek-Austrian designer Marios Schwab, who joined the brand as creative director in 2020. Kolotoura admits that Schwab had declined an earlier offer to join the company but her determination to redefine the image of Greek fashion paid off.“We were happy working women [before launching the business] but, at the same time, very passionate about our country,” says Kolotoura, as she takes Monocle on a tour around the facility, proudly admiring the team and the eye-catching frames they are working on. “Being able to support Greek crafts is the most satisfying part of the job.”zeusndione.comDione’s top modelsAn elegant rectangular-shaped design, inspired by the statement silhouettes worn by Aristotle Onassis. We are opting for the classic, midnight-blue frames, perfectly offsetting the black lenses. Odysseus: These sunglasses are as timeless as the stories of the mythological King of Ithaca they were named after. The thin square frames are suitable for any occasion and come in classic shades of dark burgundy and brown tortoiseshell. Refreshingly, they’re also logo free – aside from the label’s discreet emblem, a minuscule gold square on the temples. Leonidas: A unisex, aviator style given the Zeus + Dione treatment, with subtle engraving on the bridge that highlights the handwork the team of artisans at Nea Optiki applies on every single design. Arethusa: A style to make a statement in. These oversized, square frames are one of the top sellers in the label’s eyewear range, featuring acetate and metallic details on the frames – juxtaposed materials are one of creative director Marios Schwaab’s design signatures. Ino: Experimenting with bold, asymmetric shapes is a big part of the brand’s success formula when it comes to sunglasses. The Ino style is testament to that, featuring diagonal lines that add an element of surprise. Try the Yves Klein blue version – ideal for long days at the beach.

The summer essentials that will elevate your wardrobe this season

The summer essentials that will elevate your wardrobe this season

Hunza GUKLondon-based swimwear label Hunza G has found success thanks to its elegant cuts and signature crinkle fabric, which is stretchy enough to fit any body shape and to see you through a lifetime of summer dips. Now the brand is expanding beyond its popular swimsuits for the first time with the Weekend capsule collection, a line of laid-back shirt-and-shorts sets. They come in blue striped cotton, as well as black-and-white linen and work both on the beach and as loungewear.As the brand celebrates its 40th anniversary, its aim is to add even more to its offering. “The shirting capsule is just the beginning,” says creative director Georgiana Huddard.hunzag.comKlokeAustraliaBased in Melbourne, Kloke is a contemporary fashion label co-founded by partners in life and business, Amy Gallagher and Adam Coombes. Its spring/summer 2024 collection features eye-catching embroidered caps and lightweight seersucker shirts. We have our eye on this khaki number (pictured): it’s a smarter alternative to the classic T-shirt and highlights Gallagher and Coombes’ flair for breathable, warm weather-appropriate fabrics and loose silhouettes – ideal for long, sunny days at the beach.kloke.com.auVilebrequin + Inès de la FressangeFranceSitting on a light-filled patio in central Paris, Inès de la Fressange muses on what makes the perfect swimwear. “I just want to feel good in my skin and be able to wear my swimsuit in different kinds of circumstances,” she says. The 66-year-old former model created the versatile designs she had been searching for by joining forces with Vilebrequin, a label based in St Tropez known for its colourful swimming trunks for men. In 2013 it added women’s resort wear to its offer. The collection includes striped Balinese trousers and foldable sun hats – the kinds of items that De la Fressange would pack for a weekend at the beach. The collection also happens to be in the colours of the French flag – a nod to the Olympics. “The idea was to celebrate France andchic à la française,” says Roland Herlory, CEO of Vilebrequin. “Working with Inès seemed like a perfect fit.”vilebrequin.comAcqua di ParmaItalyAcqua di Parma has unveiled Chapeau, candles-cum-design objects shaped, as the name suggests, like a hat. Dorothée Meilichzon, founder of Paris-based design agency Chzon, worked on the witty new design, which consists of two ceramic candle holders, both of which feature the label’s signature Luce di Colonia scent. Its citrus and floral notes instantly evoke the smell of summer.acquadiparma.comGet onboardGlobalBoat shoes were invented in 1935 after businessman Paul Sperry fell off his sailing boat. After observing his cocker spaniel’s foot pads, he created the famous non-slip Sperry Top-Siders, featuring incised rubber soles that mimicked his dog’s paws. Since then, his lightweight, preppy designs have become the shoe of choice for everyone from US presidents to sailing enthusiasts around the world. Sperry’s shoes were always rooted in function and comfort – he never wanted to ignite a fashion trend. Still, boat shoes are now the most in-demand style of the summer, with brands such as Miu Miu designing their own.Boat shoes add the right amount of pep to summer looks, especially when paired with crisp cotton shorts for men or elegant midi skirts for women. We recommend reacquainting yourself with this wardrobe classic with Sebago’s Portland design in navy or a John Lobb pair in yellow (both pictured).sebago.co.uk,miumiu.com,johnlobb.comValextraItalyTo toast the Paris Olympic Games, Italian leather-goods specialist Valextra has created a capsule collection of limited-edition bag charms, inspired by the sports that will compete this summer. Think tennis balls, basketballs, golf balls and volleyballs transformed into 3D charms with long leather straps that can be added to keyrings or the handles of your favourite day bag. They look particularly good hanging from Valextra’s denim and raffia striped totes – a chic, playful way to channel your love of sport.valextra.comHereuSpainHereu’s new collection of leather coin purses, which come in the shape of fruit, was designed to channel the sunny spirit of the Mediterranean – and add humour to any summer outfit. The purses are made using a soft, grainy calf leather in artisanal factories across Spain in line with the label’s commitment to offer limited editions of handcrafted products and support family-owned workshops.hereustudio.comJean-Marc PontrouéCEO, Panerai, Italy & SwitzerlandSwiss-Italian watchmaker Panerai is one of the younger players in a watch market dominated by storied Swiss firms. But rather than trying to play catch-up, CEO Jean-Marc Pontroué has been focusing on carving out Panerai’s niche in the world of sailing watches and all things adventure. The label has a history of supplying the Italian Royal Navy and is best known for styles such as the water-resistant Submersible, created in partnership with Luna Rossa, the sailing team under the Prada Group. But among dedicated watch collectors, it’s known for giving its most loyal customers access to money-can’t-buy-adventures, from sailing with the Luna Rossa Prada Pirelli team to rigorous military training. Here he tells us about the power of the in-person experience.What sets Panerai apart?Panerai only started in 1987 and took off in the early 2000s. But this is a brand based on a community of dedicated collectors who watched Panerai grow; that’s its beauty. It’s Italian, it’s masculine and it has a strong technical component. What are you focusing on this year?We have one clear message and that’s our partnership with Luna Rossa and the 37th America’s Cup in Barcelona. It’s a natural playground for Panerai. What is your strategy when it comes to bricks-and-mortar retail?I believe in the power of physical retail but it has to be experiential. When people come into one of our shops, they get to learn about our story and enjoy a slice of Italy. We also make sure to follow our customers wherever they go: we built a shop aboard the [cruise ship] MSC Luxury Explora and we were one of the first watch brands to open in Saudi Arabia and in summer locations such as Capri and Santorini. We love the element of surprise.panerai.com

Tailoring’s youthful refit

Tailoring’s youthful refit

FashionAugust 24, 20212 MIN 7 SECTailoring’s youthful refitThey might not fit the archetype of the high-end tailor but a new generation of smart young outfitters are now at the cutting edge of bespoke menswear. We get the measure of four such craftsmen in London, Berlin, Hong Kong and Perugia.Editor Agathe TrouetteSubscribeEmailiTunesYouTube

Le19M: Chanel’s commitment to craftsmanship

Le19M: Chanel’s commitment to craftsmanship

FashionParis, FranceDecember 17, 20214 MIN 35 SECLe19M: Chanel’s commitment to craftsmanshipDesigned by French architect Rudy Ricciotti, Chanel’s new creative centre in Paris is dedicated to preserving traditional skills and nurturing opportunities for a new generation. We visit the specialist ateliers to witness the savoir-faire unique to fashion in France.Editor Olivier AzpitarteNarrator Sophie GroveSubscribeEmailiTunesYouTube

Interview: Nuria Cruelles, Loewe perfumer

Interview: Nuria Cruelles, Loewe perfumer

Over the past decade, Loewe has transformed from a dormant Spanish heritage brand into one of the world’s most relevant luxury houses. This is largely thanks to its creative director, Jonathan Anderson, and the many ways in which he has revitalised the house’s fashion business, with mesmerising runway shows in Paris, a growing range of accessories and a commitment to artisanal production. Now, customers are equally excited about discovering the brand’s perfume and home-scent collections. Driving the momentum is Nuria Cruelles, the nose behind Loewe Perfumes. Cruelles, who also trained as an oenologist, grew up smelling the delicate floral notes of Loewe Aire on many women in her native Spain. Today, she has been working to give the brand’s original perfumes a new lease of life, as well as creating fresh hits. Much like Anderson, she has a flair for rule-breaking and is known to experiment with the most unconventional ingredients. She tells monocle about the new formulas that she has been concocting and explains how she created one of the most sought-after home fragrance lines using nothing but the humble ingredients in her kitchen.What drew you to the world of perfumery?As a child, I always found myself trying to guess what perfumes people were wearing. Over time, it became an obsession. I started by studying chemistry because being a perfumer is all about blending different ingredients and understanding chemical reactions. A perfume is alive. I spent some time travelling around Europe and, when I returned to Spain, Loewe called. It’s a dream to work for the only luxury Spanish brand.What does Loewe and the global recognition that it has received in the past decade mean for Spain?We’re all so proud. Through Loewe, we can show the world who we are, what we can do and the crafts that we specialise in. That’s why we want to highlight ingredients from Spain in our perfumes. Tell us about the new collection that you have been working on and its ties to Spain.The idea was about having a single ingredient define a whole collection. We began by thinking about Spain and how to incorporate more of our values in the perfumes. The country is easily associated with the Mediterranean and aromatic scents but we wanted something even more special so we used rockrose from the south of Spain. It’s a very rustic, balsamic odour. It’s like discovering a rough diamond and having to polish it. When we are distilling it, we choose the cleaner, fresher facets of the ingredient to tailor it to our needs. We turned it into something sophisticated. It’s like gastronomy – a chef can take a few basic elements and create art. Do you try to keep a dialogue going between the fashion and perfume sectors of the business?Jonathan Anderson has always respected my expertise and what I can bring to the table. At the same time, his collections inspire us: the shapes, the colours and the textures of the clothes that you see on the runway all inform the perfumes. Was the process of creating home scents very different to the way that you create perfumes?We wanted to ensure a point of differentiation between the two. I wanted to use singular elements: the leaves of tomatoes, beetroot, cucumber. Translating this type of formula into candles that smell good when you burn them requires real skill. It’s like architecture: the simplest structures are usually the most complex.What scents would you recommend for different moments at home?For relaxing in a bath, try the oregano line – it’s calming, like lavender. If you’re hosting a dinner, go for one of the tomato, cucumber or sweet-pea candles, something that matches the food. For the bedroom, I recommend our wasabi candle and the honeysuckle room spray. Do broader market trends influence your work?We want to be trendy but we don’t follow trends. The key is to choose an ingredient and work around it. Dress it up and use it to create different textures and feelings. The perfume talks to you and it will tell you what it needs. You just need to listen. Could you tell us about the day-to-day process of creating new formulas?To create, you need peace and time. That’s why I recently decided to move from the centre of Barcelona to the countryside. Now I grow tomatoes in my backyard. I wake up every morning to water them and I’m always walking barefoot with my children. You might smell the soil after the rain, along with some patchouli or magnolias that happen to be behind you, and you immediately get inspired. If certain smells work together in nature, I try them in the laboratory.What’s your advice for someone who wants to find their signature scent?At Loewe, we offer a rainbow of options so you can choose different ones for different occasions. You can also combine them and create your own essence. Everyone can be an alchemist.perfumesloewe.com 

Five top hospitality uniforms from our editors’ travels

Five top hospitality uniforms from our editors’ travels

Some shudder at the mere mention of the word “uniform”. Done badly (read: off the peg and on a budget) a staff fit-out can mean plasticky jackets and clumpy black shoes. But it needn’t be that way. A deftly cut dinner jacket, airy shirt that breathes in the midday sun or dramatic dress can add theatre and flair to proceedings. It’s these considered, well-designed outfits that inspired us to ponder the attire that sets the best tone and helps staff to stand that little bit straighter. We visit Carlyle&Co in Hong Kong, Potato Head Beach Club in Bali and the Mandarin Oriental in Bangkok, followed by pit-stops in Europe at The Largo in Porto and Château Voltaire in Paris – fine properties that commissioned a fitting welcome.1.Hot stuffMandarin Oriental Bangkok’s doormen sport silk trousers, a long-sleeved “raj pattern” shirt and silk wrap at the waist. Sometimes a green-and-gold helmet too. The cut and fabric are made for the heat.2.Something fruityIndonesian company Potato Head’s Seminyak Beach Club uniforms are made from naturally dyed batik fabric from a factory in the village of Pejeng, outside Ubud. 3.Formal offerAtelier Franck Durand helped Château Voltaire define its look, from a mid-length wrap dress for female receptionists to the bellboys’ double-breasted blazers.4.Fresh threads“Uniforms are often poly blends for durability and ease of cleaning,” says Verena Fiori of The Largo hotel. “Ours are hemp and cotton for Porto’s humid summers.”5.Something refreshing“It’s easy to wear and made locally,” says Potato Head co-founder Jason Gunawan.6.Table serviceCarlyle&Co’s get-ups come courtesy of Hong Kong firm The Armoury and are made by tailor Ascot Chang.7.Best bar noneThe gentlemen’s double-breasted blazers at Carlyle&Co come in burgundy and navy.

Pitti Uomo: 97th edition

Pitti Uomo: 97th edition

The year is young but the menswear industry has already wrapped up one of its key events: the autumn/winter edition of Pitti Uomo. The menswear tradeshow, which took place this week in a crisp yet sunny Florence, is now in its 31st year and continues to occupy a unique place in the fashion world: it is by far the biggest and most impressive tradeshow, for men’s or womenswear. Some 30,000 buyers and editors flocked to the hallowed halls of the Fortezza da Basso and attended off-site runway shows by Jil Sander and Stefano Pilati’s young label Random Identities. Although official figures have yet to be released, according to fair CEO Raffaello Napoleone, this season there were increased buyer numbers from every nation except Russia and Italy. (The Italian market continues its decline when it comes to internal consumption of clothing.) Here are our Top 15 picks from the fair: these items will hit shops from August but now’s as good a time as any to start making your winter wishlist.

A Bangkok food emporium’s recipe for success

A Bangkok food emporium’s recipe for success

Gourmet Market’s flagship in Bangkok is a giant food emporium found inside the city’s premier shopping mall, Siam Paragon. Every morning, staff form a line at the end of each aisle to greet the first customers of the day with a cheerfulsawadee. This sizeable welcoming party makes food shopping feel like a royal visit. A repeat performance after lunch involves dancing to music.“An exceptional customer experience is crucial to food retail because there are so many options,” says Ploychompu Umpujh, who heads up Gourmet Market’s 17 branches and the rest of the food department at The Mall Group, one of Bangkok’s leading mall operators. “We have to consistently improve and think beyond what the customer wants.”Supermarket shopping might have been boiled down to an exact science in many parts of the world but in Thailand the pie charts and schematics come with five-star service and lashings of entertainment. At Gourmet Market, a handful of floor staff are trained to guide customers through fresh produce and groceries, giving ordinary items the star treatment usually associated with fine wine and premium cuts of meat. Then there’s the “you hunt, we cook” scheme, with chefs on hand to whip up a recipe for customers using ingredients sourced from the supermarket.“Food appreciation is in our DNA,” says Umpujh, before rattling through a shopping list of supporting reasons. These include Thailand’s diverse cuisine and cooking styles, a service mindset, the dominance of agricultural exports and the central role of food in daily life. “Have you eaten?” is a popular way of saying hello. And the likely response is, “Yes, I have but I’m starting to get peckish.”Beyond the fun and frivolity, putting food on Thai plates is big business. The department that Umpujh leads contributes the largest slice of the Mall Group’s overall revenue and Gourmet Market plans to double in size in five years, primarily via shop expansions. It’s fair to say that Bangkok’s premium supermarkets are home to some of the freshest concepts in food retail.From left toright:1. Adithep Saomok, Sales representative, fruit,“Durian season begins in April – I can’t wait.”2. Napaporn Wongmas, Assistant general manager, Gourmet Eats,“Joined Umpujh’s team a year ago but she has been with the company for more than 15 years.”3. Thanida Limsirivallop, General manager of merchandising, Gourmet Eats,“When international food brands come to Thailand, she’s in charge of bringing them to us first.”4. Rewadee Arunyakanont, Assistant manager, Gourmet Market,“She handles promotions and the planogram system; in other words, how products are placed on the shelves.”5. Yarnintorn Temiyaputra, General manager of operation, Gourmet Market, Siam Paragon,“He looks after all of the operations at the flagship store, from customer service to controlling the area where suppliers come to drop off products every morning.”6. Pongsak Oransuwanchai, Group general manager, supermarket merchandising (food),“He goes to the local street-food stalls to convince the owners to come into malls.”7. Pakawat Chintacanun, Group general manager, supermarket merchandising,“Industry veteran who knows everything about the fresh department and seasonal products.”8. Watsakarn Pongsanguansuk, Group general manager, supermarket merchandising (grocery),“A proven executor. When asked for different merchandising from abroad, she always makes things happen.”9. Saknarin Kamphrommee, Sales representative, fruit,“Fresh fruit and vegetables generate the most sales.”10. Rapeepan Sawangchang, Section manager Gourmet Fresh,“Apples are our biggest sellers and cherries sell really well on promotion.”11. Panita Haritaworn, General manager, marketing, Gourmet Marketand Gourmet Eats,“Very creative, a good leader and not scared to try new things.”12. Chidchanok Boonchamnan, Assistant general manager, marketing, Gourmet Market,“She mainly looks after Gourmet Market’s many events. End of the year and Songkran in April are the most important.”

Coast to clothes: Fashion labels that tailor to an island lifestyle

Coast to clothes: Fashion labels that tailor to an island lifestyle

1.MirèioFranceMargaux Varnavidou has spent more than a decade working for luxury groups such as LVMH and living in busy cities including New York and Paris. Her husband, Paul-Henri Bayart, meanwhile, pursued a career in finance. Both were operating at the same lightning-fast pace but, in 2020, they pressed pause. During the coronavirus lockdowns, they began spending more time in the Mediterranean, between Bayart’s native Provence and Cyprus, where Varnavidou’s maternal family is from.Coast-inspired colour paletteThe sunshine, slower pace of life and proximity to the sea inspired the couple to get creative and embark on their first joint project, Mirèio – a fashion brand inspired by their mutual Mediterranean heritage and the region’s sunny, carefree spirit. “Despite our different backgrounds, we were both passionate about clothing first and the Mediterranean second,” says Varnavidou.After nearly two years of researching, gathering inspiration from living by the sea and visiting flea markets, they debuted Mirèio with their now-signature Smock shirts. These laidback designs can be thrown over a swimsuit but also layered with a T-shirt for breezy island evenings. They’re made from a sturdy cotton fabric and feature charming Provençal prints, rendered more contemporary by their unisex, boxy silhouettes. “We love Provençal prints but everything in the market felt outdated – we wanted to rework these patterns into more modern, comfortable designs,” says Varnavidou. “The inspiration came from a traditional French sailor jacket that my husband’s grandmother used to have in her wardrobe. My husband used to wear a lot of [these jackets] too, so we created what we wanted to wear personally.” Some of the Smocks for women feature a playful, extra large sailor collar, while unisex styles feature a shorter, classic one.Paul-Henri BayartMargaux VarnavidouSpirit of the seaMoment in the sunThe south of France was the central reference point for the couple as they were dreaming up the concept for Mirèio, the Provençal form of the name Mireille. “That’s the name of my husband’s grandmother and the title of a famous Frédéric Mistral poem about two lovers coming together, which resonated with us,” says Varnavidou, reminiscing of recent roadtrips that took them from Arles to St Tropez and Marseille. The fabrics for the collections are sourced from a manufacturer in Saint-Étienne-du-Grès that has been operating since the early 19th century and specialises in traditional printed textiles.“The mission is to revive and celebrate the spirit of the Mediterranean but also its unique savoir-faire. Even if it’s expensive to produce here, we have to stay true to our ethos.”Varnavidou’s Cypriot heritage – her family is from the town of Famagusta and now lives in Larnaca – and time spent on the island also had a role to play when it came to shaping the label. After all, there’s a shared language across the region, centred on joy, generosity and openness. “We are true children of the Mediterranean and love the entire region from east to west,” says Varnavidou. “The lifestyle touches every part of our lives, from the music we like to our children’s names. It’s not just a source of inspiration for the brand.”Mirèio shoesProvençal printsIt’s why last year, the couple also chose to open Taverna, a Cypriot restaurant, in Paris’s 11th arrondissement, serving all the dishes that Varnavidou enjoys when spending summers on the island. “The two projects feed each other,” she adds. “Taverna has a stronger Cypriot identity but we wear the Smocks in the restaurant and often use Mirèio as inspiration for the decor; it’s a full Mediterranean ecosystem.” Just like the couple gave the traditional sailor jackets a modern twist, they have also been working to add their own take on traditional, almost outdated, dishes that you would only be able to taste in a Cypriot grandmother’s kitchen, such astavabaked lamb.Delicious island food, year-round sunshine and traditional cotton textiles have all helped to bring Mirèio to life and attract the interest of multi-brand boutiques, including Les Galeries Tropeziennes in St Tropez, Joyeuserie in Hong Kong and Bon in Tucson, Arizona, which now stock the label. But perhaps the most important inspiration the couple took away from living across the Mediterranean is the region’s flair for slow living – and working. They make a point not to design big seasonal collections and prefer to gradually introduce new pieces, or “surprises”, as they call them, every few months – the latest being an elegant sleeveless vest. “This isn’t a Parisian brand,” says Varnavidou, who is preparing trips to St Tropez, Cyprus and the Greek islands this summer. “We want to work at a slower pace – it’s a way to turn every piece into a signature. We always return to Cyprus as a family but also make sure that we explore other parts of the region to keep decoding the local lifestyle and inspiring our designs.”mireio-paris.com2.Cecilia SörensenMallorcaFinnish-born, Mallorca-based fashion designer Cecilia Sörensen’s clothes evoke a breeziness that’s synonymous with island life. “Being in Mallorca relaxes my designs,” she tells MONOCLE. “Everything is more laidback and slow here. If I were designing my collections in Finland, they would be more austere and stiff.” Loose dresses made from cotton muslin – ideal for throwing over a swimming suit – and kimono-inspired jackets cut to a boxy fit quickly became her signature styles. They’re romantic yet, at the same time, rooted in reality.After learning the craft of tailoring in Helsinki, Sörensen decamped to Barcelona, where she launched her namesake brand in 2002. Six years ago she relocated to Mallorca with her husband and children, and settled in a village in the Tramuntana mountain range that makes up the northwest of the Balearic island. “Mallorca is special,” says Sörensen. “It almost hurts to travel because I miss the mountains when I’m not here.” At her workshop a 20-minute drive from her home in Alaró, Sörensen works with five seamstresses to produce every item in her seasonal collections, using cotton from a family-owned mill in Barcelona, as well as linen, jacquard and wool sourced from Spain and Italy.Designer in the Alber dressShirt dress in olive-green linen“I cut the first pattern and make the prototype, then the seamstresses take it from there,” says Sörensen. There’s a lot of back-and-forth during this stage, with some designs dialled down and details, such as the internal pockets of waistcoats, tweaked to perfection.Earthy tonesSuch attention to detail is aided by her commitment to keeping operations close to home and producing everything, from start to finish, on the island. “It would be less expensive to produce in Barcelona but it’s important to do it here.” The designer has even been known to hand-deliver orders, cycling directly from her atelier to the boutique in Palma that carries her label – another attempt to work responsibly and minimise her carbon footprint.In the blackThe label is stocked beyond Mallorca, in a number of independent boutiques in Austria, Germany, Belgium and the US. Buyers are drawn to Sörensen’s carefree designs, particularly her shirt dresses and oversized blouses, all rendered in earthy terracotta and yellow tones reminiscent of Mallorcan sunsets. Even the darker knitted vests and linen overshirts carry the island ease that Sörensen has come to embody. “I’ve lived in Spain on and off for 20 years now,” she adds. “I hope that my designs can offer something that feels grounded in reality and the local community, rather than the stereotypical white linen outfits for expats sipping white wine.”ceciliasorensen.com3.Isole&VulcaniItalyFilicudi is a small island in the volcanic Aeolian chain north of Sicily, a pyramid of lava-made land where there are no cars, no streetlights and a mere 200 or so residents.Swimwear brand Isole&Vulcani was born here in 1989, when Daniela Fadda put together her first designs using just cotton and knots. Today, Cristiano Fini, Fadda’s son, maintains the brand with his wife, Sara Goldschmied, its designer and daughter of jeans pioneer Adriano Goldschmied. Naturally, the couple met and married on Filicudi. “We’re obsessed,” says Fini. “The island is our favourite place.”To respect the brand’s idyllic land of origin, Isole&Vulcani collections offer some of the most responsibly made swimwear on the market. Unlike most commercial swimwear, which is made from synthetic fibres such as Lycra, nylon and other plastics, the label uses certified Italian-made organic cotton-jersey and natural dyes, with minimal elastic. “It feels completely different on the skin to plastic materials,” says Fini.Dive right in!The natural dyes also create a palette of soft, earthy hues – marsala, berry, olive – that mirror the landscapes of the island. Most summers, the duo also release printed and special-edition styles in collaboration with other design talents, such as Marta Ferri and even Adriano Goldschmied.Boutique in FilicudiThe brand has a flagship shop in Milan but its Filicudi boutique is still going strong. Manufacturing has come a long way since Fini’s mother ran the brand. Originally, the suits lacked stitching because sewing machines and electricity were hard to come by here. Though that’s no longer an issue today, Fini and Goldschmied still ensure that only the minimum of seams are stitched with a machine – all in the name of honouring Filicudi’s raw beauty.isolevulcani.com

Bruno Pavlovsky on Chanel’s enduring success recipe: ‘It’s brand first’

Bruno Pavlovsky on Chanel’s enduring success recipe: ‘It’s brand first’

Ever since Gabrielle “Coco” Chanel designed one of her first garments in 1916 – a belted silk-jersey blouse that looks as current today as it did then – her fashion house has been shaping our understanding of modern luxury and leading the way for the rest of the industry. Its pioneering role has rarely been contested over the past century but in today’s rapidly expanding, globalised fashion ecosystem, the power of the Chanel brand has reached new heights: record-breaking revenues (the company reported a 17 per cent sales increase in 2022), a loyal clientele showing no resistance to increasing prices, a network of some of the world’s best artisans and a recent exhibition at London’s Victoria and Albert Museum (V&A) that broke all of the institution’s visitor records. Chanel moves with finesse between the highest echelons of luxury and pop culture, niche and mainstream, old and new.Hint of limeArt of the patternMany wonder how it has managed to achieve this kind of success at a time when its competitors have struggled to stay relevant and found themselves in a cycle of constant reinvention. For Bruno Pavlovsky, Chanel’s president of fashion since 2002, it all comes down to people: those making collections using age-old craft techniques, the experts selling them, the customers who appreciate them enough to spend money on them and the designers – led by the label’s inimitable creative director, Virginie Viard – weaving new ideas and dreams into every garment. That’s why Pavlovsky has stayed committed to the in-person experience at every level, from the company’s retail strategy and its continued investment in artisan workshops to its ambitious runway shows that celebrate not just new collections but also art, culture and the power of social gatherings. It is Chanel’s respect for fashion’s traditional values that has made it one of the world’s fastest-growing luxury businesses.Bruno Pavlovsky, Chanel’s president of fashionOver the past two years, Pavlovsky and Viard have doubled down on Chanel’s belief in the value of in-person gatherings, flying clients to unexpected destinations around the world and making substantial investments in the cities that host them. The house has always taken its collections on the road but at the end of 2022 it opened a new chapter by flying editors, ambassadors and clients to Dakar to present its Métiers d’art collection. “We are embracing new destinations that we don’t know about,” says Pavlovsky. “And we are clear about the need to understand a place, speak to locals and learn. By going on this adventure, we have also been able to evolve our designs and take more risks. This is important for our customers. Otherwise, our shows would start to look alike and things would feel mechanical. You have to push boundaries and be audacious.”In December 2023 the journey continued to Manchester, where the brand hosted a literary event with novelist Jeanette Winterson, treated guests to a Manchester United match at Old Trafford football stadium and put on a runway show on Thomas Street. The team even went as far as to embroider teapots on lace and scouted young Mancunians from the street to walk the show. “Given the history of manufacturing in the city, its links to music and its creative energy, we thought, ‘Why not?’” says Pavlovsky. “When we speak about energy, we’re not only talking about luxury and beauty but the energy coming from the people, the city and the social changes happening.”This May the house moved on to the French port city of Marseille to present its new cruise collection, an annual range dedicated to all things sunny. “After Manchester, we couldn’t go back to somewhere like St Tropez,” says Pavlovsky. “That would have been too easy, too obvious. It doesn’t mean that we’re not interested in the usual cities but there’s something intriguing about going off the beaten track and connecting with local creatives to build something new together.”In this spirit of togetherness, Chanel and Le19M, the home of the Métiers d’art, held an exhibition in Marseille to highlight local artists, host workshops and spark discussions about the ties between the city’s creative scene and the artisanal practices that inform the brand’s collections. It took place at the Fort Saint-Jean, one of the sites of the Mucem (Museum of the Civilisations of Europe and the Mediterranean), while a runway show was held at the Le Corbusier-designed Cité Radieuse, celebrating the new cruise collection, as well as Marseille’s ties to modernist architecture, its creative spirit and its Mediterranean landscapes.Marseille’s Château Borély, where Chanel hosted a welcome dinnerSuch gatherings build momentum for the cities that they spotlight, with immediate financial rewards. Chanel’s three-day visit resulted in an £8m (€9.4m) boost for Manchester, while local creatives, from chefs to music producers and artists, were given extra visibility. It illustrated how luxury firms can use fashion’s soft power and give back to communities.Pavlovsky, who is also the president of the Fédération de la Haute Couture et de la Mode, French fashion’s governing body, is committed to championing the house’s heritage, which is inextricably linked to the cultural life of Paris and the traditions of haute couture. Twice a year, Chanel hosts the most in-demand show in the city’s haute-couture calendar, with clients flying in from across the globe to place orders. It’s a full schedule and every event has its own purpose in the well-oiled Chanel machine.Backstage preparationsRunway rhythm“Couture represents the brand of yesterday, the brand of today and the brand of tomorrow,” Pavlovsky tellsmonoclefrom his black-and-white Paris office. The house has just staged its spring haute-couture show, an elegant homage to dance and a grand production that included a huge Chanel button descending from the ceiling. “Couture is pure creation,” he says. “It’s instinctive. It’s about doing the best you can. Everything is special: the trailer, the music, the way in which people are welcomed. Though it’s a business that’s limited in nature, it’s huge in terms of its effect on our image, the transmission of craft and our relationship-building with customers. There’s nothing nostalgic about it. You can project the idea of couture onto the future. Chanel wouldn’t be Chanel without it.”Respecting this tradition is also a way for the company to honour its founder, who only used to design haute couture. “You need to understand the beginning of the story,” says Pavlovsky. “There’s always something new to discover, even for us.” He adds that interest in the history of the house has recently infiltrated the mainstream, as proven by the record ticket sales for theV&A’sGabrielle Chanel: Fashion Manifestoexhibition, which explored the founder’s story. There has also been an increasing number of biopics about Paris’s leading couturiers, Chanel included. “There’s interest in our origins,” says Pavlovsky. “There’s a gap where we can share a lot more about the roots of the brand.”He is, however, acutely aware of the macroeconomic challenges facing the sector. “Luxury isn’t protected from geopolitical crises,” says Pavlovsky. But he has no intention of scaling down the house’s ambitions. His aim is to safeguard its future by thinking beyond sales and deepening its relationships with its customers and ambassadors, who range from rapper Kendrick Lamar to actor Tilda Swinton. “It’s about people and finding the right creative synergies,” he says, adding that the company had no commercial ties to any of the cities that it recently started relationships with. “There’s no boutique in Dakar, Manchester or Marseille.”On air at La Cité RadieusePutting commercial interests second might seem too idealistic for a brand in the business of selling luxury goods but Pavlovsky is sure that it’s the right way to go. Chanel has repeatedly proven that it has no issues when it comes to moving product (there are waiting lists for the classic 2.55 flap bags, for example, and its beach and ski collections are always in high demand) so its teams can focus on staying creative. “If the customers feel comfortable, they’ll shop,” says Pavlovsky. “The first objective of a boutique is to help them engage with our collections, develop relationships with our shop staff and understand why our products are unique, why they are sophisticated – and why they’re expensive. Selling comes second.”La Cité RadieuseApartment inside Le Corbusier’s modernist havenThis is also why he has stayed committed to the physical boutique experience, forgoing online retail, even when the latter model was at its zenith. Pavlovsky must surely feel vindicated now that the cracks in the e-commerce sector are showing and companies are rushing back to physical sales. “Going into a shop gives you the opportunity to talk to our experts and better understand what our products are about,” he says. “That can’t be replicated on a screen. When you’re selling bags at €10,000, this is crucial. You need to be able to talk about the craft, the design and the sophistication. If you just go online and click a few buttons, you’re not respecting the work that went into the product.”Customers of all ages have embraced the in-store experience, visiting Chanel shops in every city that they travel to, and many are willing to wait in long queues to enter. “It’s a good problem to have but I’m not sure that it’s the best experience,” says Pavlovsky. “We want our customers to feel privileged, so we’re talking with our teams around the world to understand what we’re doing right and what needs to be improved. The way to address issues in London won’t necessarily work in Hong Kong or New York: you’re dealing with different numbers, crowds and cultural preferences.” The answer might lie in new service propositions, rather than simply rolling out new boutiques. “A shop is the physical representation of the brand,” says Pavlovsky. “We often talk about the idea of ‘one boutique, one story’, which is something that takes a lot of effort to achieve. We want to protect that, rather than opening a lot of doors and becoming accessible everywhere.”Reclaiming the streetsChanel’s temporary roof over a section of Thomas StreetThe opening of Le19M in 2022 gave Chanel another way to engage with its audience in a physical space. The new building in Aubervilliers, on the outskirts of Paris, was designed by Marseillais architect Rudy Riccioti. It houses 12 artisan workshops that Chanel has acquired over the years, including embroiderer Lesage, specialist shoemaker Massaro and milliner Maison Michel. There’s also a gallery space where visitors can sign up to attend craft workshops and view exhibitions.“It was the right moment to establish a unique location where you can see all of the different crafts that support the creation of fashion,” says Pavlovsky. “In just two years, we have been able to recruit more than 200 people, train even more and start a dialogue with other countries [about craft]. People can come into the gallery, feel welcome and participate. It’s a place with good vibes. And after such a successful opening, we have been thinking even more about what comes next and the transmission of these skills.”Catwalk at DakarCelebrating Senegal’s craft traditionsThe future is looking bright for Chanel and its many ventures. It’s only a matter of time before more artisans move into Le19M, more memories are created in cities around the world and more clients go on the hunt for the perfect quilted leather handbag. Pavlovsky makes it all look effortless but running “a place with good vibes” is no mean feat, especially today, when brands across the industry are grappling with issues such as excess inventory, overexposure and executive exits.But just as it did in the early 20th century, when it championed the jersey over stiff corsetry, Chanel is charting its own path, offering a different perspective on what it means to be a brand of the future – it has to do with treating people well, committing to quality and opening up to the world. “People are changing and the world is too,” says Pavlovsky. “So you have to respond with creativity, and by being the best that you can possibly be.”chanel.com

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